There are as many seats
in this keynote room
as customers that we
have using AgentForce
to transform their
entire companies today.
Over 12,000 of
you have partnered
with us to bring your
agentic enterprise
vision to life,
and you've given
us your feedback.
And all of it has
culminated in our
latest release,
the AgentForce
360 platform.
And it all starts
with intelligent
that your data
is complicated.
You have tables,
you have workflow
diagrams, you have
all sorts of stuff in
your enterprise and
you need your agents
to have all of that
context available.
Now you can with
Agent Force 360.
You also want these
agents to speak.
You want them
available on your most
available channel,
which is voice.
And now with
Agent Force Voice,
you have the
power of agents
directly in your
contact center.
Now, I can't wait to
show you this next
piece, our new Agent
Force Builder. You're
going to be able to
build agents faster
than ever before across
your organization.
And you've also told
us that sometimes
AI doesn't really
behave the way that you
want it to. You need
a little bit more
predictability in your
business. And that's
why with AgentScript,
you're going to
be able to have the
reliability of code
with each and every
one of these agents.
And as Mark said,
we have completely
reimagined the
entire Customer
360 as the
Agent Force 360.
Now, everything is
agentic. So I'm going
to show you how Agent
Force service also
plays a critical
role in Williams
-Sonoma's vision. So
why don't we go ahead
and see this in a live
demo with the folks
over here at the
demo desk. We got
Kristen and Rachel.
Let's give them a hand.
Now, Williams-Sonoma
has the simple mission
of having their customers
fall in love with
hosting and cooking
in their home. So when
they decided to deploy
Agent Force, they
wanted their agent to
embody that same mission.
Now, meet Olive, the
AI sous chef. And I
want to call out, this
agent went live on the
Williams-Sonoma website
just this weekend.
You got to check it
out after the keynote.
Now, if I want Olive's
help in hosting
a fall dinner
party, it's as easy
as asking a question.
And immediately,
I get recipes served
up just for me.
And I'm not much of
a cook myself, so
I need some video
tutorials to help
me with this recipe.
And just like that,
when I ask that
question to the AI
sous chef, it's
assisting me right
there, right inside
of this experience.
Now, I know what
you're thinking.
We all have
thousands of ways
that we like
to find recipes
and recipe
tutorials. I get it.
But pay close
attention to this
entire conversation.
This isn't just
some set of random
recommendations
and tutorials. This
is just for me.
Every single
recipe, every single
video is based off
a product that I
just purchased from
Williams-Sonoma,
Now, Williams-Sonoma
cares deeply about
making this experience
predictable for
every single customer.
And so I want to show
you exactly how they
built it using the
brand new Asianforce
360 platform. them.
So here we are inside
of the brand new
Agent Force Builder.
Agent Force Builder
has had a huge
makeover since the last
time you saw it.
This is AI-assisted
development where I
have an agent here to
help me build faster
than ever before.
Now, I want to show
you why this is so
critical and
important. Now, you can
have each and every
one of your employees
building agents in
natural language.
But there's a problem
here too, because
when you start building
in natural language,
And you might have
instructions that look
a little something
like this. And imagine
taking any new
colleague in your
organization through
instructions that look
like this. Before
you do this, do that.
If this, then that.
It gets really
confusing for a human,
imagine what it's like
for an LLM. So I'm
going to go ahead
and use the power of
this new builder to
completely transform
these instructions.
And what we're doing
behind the scenes here
is we're transforming
this unpredictable
natural language into
deterministic code. So
this is agent script.
And this is going to
play a critical role
in how each and every
one of you build agents
that you can predict
in the flow of work
and for your customers.
Now, the story
doesn't stop here,
because while agent
script can help
make your agents
more predictable,
Williams-Sonoma wanted
more. They wanted
each of their humans,
when they had those cases
escalated to them,
to have all of this
context available for
them about every single
customer. So when I
call a service rep at
Williams-Sonoma, they
know everything about
me. They know my recent
purchases. They know
my customer lifetime
value score. And this
isn't just any old
service cloud. This is
AgentForce service.
So you have AgentForce
available here in the
flow of work, ready to
assist every single
service representative.
Now, everything that
I've shown you here
today is just the tip
of the iceberg. Join
me in the AgentForce
keynote tomorrow to
see a more complete
version of their agentic
enterprise division.
Back to you, Mark.
Great job, Sajna.
And we have one
of the world's
great CEOs right
here, Williams
-Sonoma CEO, Laura
Alber. Please
welcome Laura Alber.
have you back
at Dreamforce.
Amazing what is
happening on your
site across all
your different
brands. I love
Williams-Sonoma.
Every chair in my
house is from Pottery
Barn. I love that
they all swivel.
Laura, how is
this changing
Williams-Sonoma?
What's your vision
for how this
goes forward?
Yeah, first of all,
it's great to be
here with all of you
innovators and people
who are dedicated
to their customer
experience. And I've
been lucky enough
to be at Williams
-Sonoma for 30 years.
But for 70 years,
Williams-Sonoma has
been providing
unparalleled customer
experiences with the best
products in the market
and incredible
stores and incredible
websites. And when
you guys think about
Williams-Sonoma, what
do you think about?
Do you start to salivate?
Do you want that
peppermint bark
that we're serving
in the stores?
Do you see our
beautiful trees
at Pottery Barn
or West Elm?
I hope so. And I'm
going to need my pumpkin
carving tools. And
your pumpkin carving
tools, which is coming
up. But you think
about that, and you
know how incredible our
stores are. And we
have great websites,
too. And actually, we
do 70% of our business
online. but can
you imagine if the
websites give you that
same warm feeling that
our stores give you
when you go on them?
What a difference
maker that will be.
We've been working
with Salesforce for I
think 15 years, Mark,
believe it or not,
15 years, building
all sorts of things,
some of which have
taken a very long time.
Olive from start
to finish. Olive
is the name of your
agent. 30 days.
Very exciting.
Olive's alive.
Yeah, 30 days. Olive
is on the website
as we speak. It's
building every day,
entertaining, everything
you need to do for
the holidays, Olive
will help you with.
And it's only a small
beginning on one brand.
We have many brands,
as you know, we're
looking forward to
using different versions
of this on our brands.
But our customers,
you know, Christmas
is our Super Bowl.
The holidays are
so important to us.
And they come to us
and they trust us.
And we're always there
trying to make it
better. And this year,
I think it's going to be
the best it's ever been,
because we're going
to be able to answer
their questions more
accurately and faster.
And so while you come
to us, and I hope you
all shop William Sonoma,
Potter Bar and West
Elm, I'll continue,
but I won't. I hope
you all shop us and my
gift to you is the gift
of time because we're
going to answer your
questions faster because
of agent force we're
going to get to the
answer faster and you're
going to be able to
go back and enjoy the
holidays with your
family and friends that
is my promise and thank
you mark for making
very exciting our dream
this is our dream
thank you for making it
laura you've been a
great partner we couldn't
be more grateful to
you your team to all
the williams sonoma all
the Brands. Thank you
for everything you're
doing for Salesforce.
And Laura, thank
you for being here.
Laura's got her
whole team here.
And also all the
Williams-Sonoma people
are here. Stand
up, stand up. Stand
up, Williams-Sonoma
people. And when
you get to Agent
4City, you'll see
there's a huge
Williams-Sonoma store.
Thank you to all of
our Williams-Sonoma
trailblazers. Great
job, everybody.
Really exciting.
Thank you,