AgentForce 360 is
elevating every
single team in
your organization.
For sellers, AgentForce
for sales ensures
that no lead is left
behind and every single
deal is accelerated.
And for field service,
AgentForce ensures
that your technicians
are getting proactive
expert guidance right
in the flow. So let's
thank our demo drivers
up there and give a
big cheers. and let's
jump right into this
demo to see how we are
elevating marketing
sales and field service
we begin on the
website this is where
sales and marketing
come together and now
prospective retailers
can get all of the help
that they need right
here they have instant
two-way conversations
and this is game-changing
why they have one
destination for case
resolution marketing
information and connecting
to a seller. But this
prospect, they're
just looking around.
They haven't bought
anything. Well, every
seller knows got to
close that deal. Let's
send Agent Force this
way. Look at this
email. This is not a
template. This is a
personalized message, including
all of the best
selling products near
this specific store.
Agent Force is engaged
24 24-7 and that ensures
that this prospect
has booked a meeting.
Now Agent Force for
Sales has turned every
single nurtured lead
into a meeting ready
opportunity. This is
how PepsiCo ensures
that no lead is left
behind. That's awesome.
But for all my sellers
in the room, I know
what you're thinking.
Only half of the work
is done because for
you, you have tedious,
frustrating things
that you've been doing.
Well, I've got you
covered. I am the head
of product for Agent
4 Sales and my mission
is to solve that. So
let's jump right into
Slack. This is your
new agentic home and
here you have everything
that you need. We've
embedded Tableau
analytics because you
told me you wanted to
quickly be able to
spot risk and look for
upside. But when human
ingenuity and everything
that you bring to
the conversation is
there, we got action
items. So let's go
prep for that meeting
that Agent Force scheduled
for me. What I love
is that all of the
information that you
need is right here.
Agent Force is surfacing
critical insights,
signals, meeting
recaps. Everything
you need is right
here. And this is
how we are reimagining
sales today.
Alrighty, now we
are going to pivot
and go to the backbone
of operations,
Now let's jump in
and think about those
technicians on the
job. They are the
heroes fixing everything
in our worlds.
And what I love is
that the field service
mobile application is
their assistant that
gives them all of the
help that they need,
hours prepping for a job,
they get everything
that they need right
here in the pre
-work brief. It's a
crisp, powerful
summary, giving them
everything that they
need to get started.
But what if they
have a problem?
Something comes up
in the field. Well,
we got you covered
because now you
have proactive service
built right in.
Agent Force is your
instant expert.
And reps and
technicians can even go
into the mobile
application and upload
a photo of exactly
the part that they
need help with to
get instant help.
And when the job is
done, the post-work
summary has everything
that they need.
It's autonomously
filled out, but small
favor, I absolutely
need you to look at
the bottom of the
screen because we have
now turned a technician
into a seller.
Agent Force is
upgrading every single
technician and connecting
sales and service.
You just saw how
PepsiCo is elevating
every single
employee, and join
me tomorrow at the
Sales Cloud keynote
at 2 p.m. And you
can learn more.
Thank you. Back
to you, Mark.
Here's one of my
favorite people in
the whole world
right here, Athena,
the Chief Strategy
and Transformation
Officer of PepsiCo.
Welcome, Athena.
Thank you. Huge hand
for Athena, everybody.
Thank you for all the
great partnership for
the past 10 years.
Athena, you know I
love the product. I
love the company. But I
love your leadership
and how you envision
the whole world. I
listen to your podcast.
You got, I'm sure
everyone here is
going to have a
question for you and
get you after the
keynote. But Athena,
what's your vision
for the future?
Yeah, as an organization,
we want every
employee. Thank
you. Cheers. Cheers,
my friend. And we
have some snacks
for all of you.
And of course,
Matthew likes
Doritos. I know,
I know Matthew
likes Doritos.
We send him. And I
know you are like Poppy
as well. our newest
acquisition, we
want every employee
not to be comfortable.
We want every
employee to do what is
possible and reach
the full potential.
So that's why we have
been working with you
on the whole gamma and
spectrum of marketing
with Salesforce
Marketing Cloud, sales,
service, field, and
of course, as you know
very well, and now with
your newest acquisitions,
connect the ecosystem
through Slack,
and maybe even supply
chain, as we're
going to see their
position. Huge idea. Huge
visions. Huge
idea. We want an
interconnected... It's
Pepsi being a whole agentic
enterprise. All
agentic enterprise. You
get every single touch
point. We are the
first company, which
will be agentic AI,
first, by the end of
2026, in every part
of the business,
connecting all operations,
connecting all our
processes, the way
we think of the
business and strategize
the business, the
way we do innovation,
execution, and
making sure that
every employee
in the company
has a sales and
growth mindset.
We are all about
profitable growth.
You are an
amazing partner.
I know you keep
pushing the boundaries
of how we think
and what we do. I
get a lot of text
from Mark every
single week. Have
you thought of that?
Have you tried that?
I'm trying, Athena.
You have been an
amazing partner.
Yes, we are grateful
to be. Athena,
you are a great
partner. I could
not do what I do
without you. Thank
you for everything
you're doing. Please
welcome and thank
Athena. Yeah,
