Unite your teams and deliver customer magic.

Customer 360, the world’s first real-time CRM, connects your marketing, sales, commerce, service, and IT teams around every customer. And with Salesforce Genie, our customer data platform, every interaction becomes automated, intelligent, and real-time, putting a little magic at every team’s fingertips.

Focus on your customer. Grow your business.

Customers expect more from your business. With a shared view of every customer, your teams can deliver. Built on a single, scalable customer relationship management (CRM) platform, Customer 360 has an app for every phase of your customer’s journey, from lead to loyalty. The more apps you combine, the more teams you unite, the greater the business benefits.

Bring everyone together on Slack, your Digital HQ.

Collaborating with your teams, partners, and customers is effortless with Slack. Instant messaging, built-in apps, and automated workflows make everyday tasks easier — boosting efficiency and helping everyone do their best work from anywhere.

See the world through your customers’ eyes.

Get a single, shared view of your customers. With knowledge of your customers’ history, interests, and even frustrations, you can begin to serve up experiences better tailored to their needs and elevate how they see your brand.

Learn how you can launch your digital transformation to unite your business around the customer.

Create customer magic with your data.

The more you know, the better you grow. Customer 360 gives everyone in your company a shared view of crucial data to make smarter, faster decisions. And with Genie, our customer data platform, teams can access real-time data, so they can personalize every customer’s experience every time.

Unlock all your data inside and outside your CRM with MuleSoft.
Take data-driven actions with suggestions from Einstein AI.
See real-time analytics and data visualizations with Tableau.

Say hello to a whole world built
to help you succeed.

Learn how Trailblazers are wowing their customers using Customer 360 with the help of our support ecosystem. Whether it’s collaborating with partners, industry experts, or accessing any of our thousands of apps in the AppExchange, we have everything you need to help you succeed.

Arvind Krishna

Chairman & CEO

Britta Seeger

Member of the Board of Management, Daimler AG Mercedes-Benz

Ekta Chopra

Chief Digital Officer
e.l.f. Cosmetics

Dan Torunian

Vice President, Employee Technology & Experiences


Add more apps and the benefits multiply.

When customers use more than one Customer 360 app:


of customers with more than one app report faster time to ROI.

with 2+ apps report improved efficiency and productivity.

say they have met or exceeded ROI expectations.


Explore the complete Customer 36O.

Find the right mix of solutions for any team in any industry. We’ll help your teams come together, serve customers better, and grow your business.

Let’s craft your Customer 36O.

Answer a few quick questions and we‘ll show you a solution that addresses your pressing business challenges.


Answers to frequently asked questions about Customer 36O.

Customer 360 is the breadth of Salesforce technology — one integrated CRM platform to bring your company and customers together — from anywhere.

Customer 360 unites your marketing, sales, commerce, service, and IT departments with shared, easy-to-understand data on one integrated CRM platform. With a single view of your customer, your teams can create connected, personal customer experiences that build stronger relationships.

Salesforce Customer 360 is the breadth of our technology portfolio: one integrated CRM platform that can be used by all of your teams to manage and grow customer relationships.

You may be thinking of Customer 360 Truth, a portfolio of three products built on the Salesforce Platform that can help you consolidate customer identity, create a secure data hub, and deliver hyperpersonalized customer experiences across all your products. Customer 360 Data Manager is one of those products, and it allows you to connect all your Salesforce apps across multiple orgs to create a single global ID and profile for every customer. With Data Manager, you can create a single source of truth for every employee to work from to create more connected customer experiences.

Customer 360 is designed to be tailored to the needs of every business and to meet you exactly where you are today. Some organizations may just need one of our market-leading solutions to support a single department or business goal, while others may benefit from connecting more of their teams on a single, shared platform to manage customer relationships more holistically. We can find the services and packages that will serve your current needs, with plenty of options for growth in the future. That’s the advantage of Customer 360. Start a chat with us below and we’ll help you get started on the right path.

We’re proud of the results our customers see with Salesforce. But you don’t have to take our word for it. A customer survey completed in August 2020 revealed 95% of our customers have met or exceeded their ROI goals with Salesforce, with 40% reporting they exceeded ROI expectations. And when users expand their use of Customer 360 by integrating more products into their toolkit, these numbers only increase. Fifty-two percent of multiproduct users say Salesforce has exceeded ROI expectations.

We offer a variety of pricing options for our customers. We offer two primary options for investing in our cloud platforms.

Editions: When you select an edition, you get a bundle of some of our most popular features in one package.
Add-ons: Each add-on you select helps you customize your CRM solution to get exactly what your organization needs. We offer add-ons with different tiers of functionality, which is similar to how our editions have varying levels of functionality for most products.

To learn more about our products and their costs, please visit the Salesforce Product Pricing page.

For organizations in the nonprofit, education, or philanthropy sectors, Salesforce offers a special version of our CRM platform and other solutions. The salesforce.org website gives more insight into how to qualify for reduced- or no-cost solutions for your organization.

As always, our representatives are available for a no-pressure consultation to help you figure out the best solution for your budget and business needs. We can find the services and packages that will serve your current needs, with plenty of options for growth in the future.

Salesforce Customer 360 is built to work with other applications to provide a seamless back-end experience that allows you to run your organization smoothly. One way we offer integration with other programs is through our AppExchange marketplace. Each app can be installed quickly so you and your team can start using it in your Salesforce product today.

Integration is also made possible with MuleSoft, the world’s #1 integration and API platform. With the MuleSoft Anypoint Platform™, you can connect any system, application, data, and device to unleash the full power of Customer 360.

Finally, Customer 360 Truth is a portfolio of add-on products that allow you to consolidate customer identity, create a secure data hub, and deliver hyperpersonalized customer experiences across all your Salesforce products.

We incorporate the latest innovations into our products three times a year. But we can’t do it alone. Our customers’ input helps us develop products that best serve their business needs. Providing continual technology releases gives our customers a competitive advantage.

Our “Innovation Spotlight” videos showcase highlights features in action and illustrate how the latest Salesforce Customer 360 innovations can help solve your business challenges.

Learn how each Salesforce Release brings hundreds of new products and features across Customer 360 — that’s a lot of fresh ideas to keep you ahead of the game and maximize ROI.

If you haven’t already, be sure to watch the Customer 360 demo video. Continue learning about all the incredible solutions that make up Customer 360 by exploring the product pages of our website.

Then, be sure to head over to the Salesforce Resource Center for thought leadership, research, and how-to content on the latest topics, and resources tailored to your role and industry.


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