Delight financial services customers and employees with digital-first experiences.

With Financial Services Cloud, you can accelerate your digital process innovation across the front, middle, and back office with your customer at the center of everything. Build customer trust and increase employee productivity with a complete digital platform built for banks, wealth managers, and insurance companies.

Innovate and accelerate with Financial Services Cloud.


Build trust.

From opening new accounts to issuing new policies, understand each customer’s financial needs, discover new connections, and make each interaction personal.

Engage with data.

Get actionable insights to optimize employee performance, and deliver personalized offers to clients and policyholders.

Simplify service.

Eliminate wait times and improve Net Promoter Scores with intelligent desktop and virtual assistants. Provide frictionless, personalized service in moments that matter.

Automate processes.

Eliminate repetitive tasks, orchestrate complex regulatory workflows, generate documents, and deliver trusted digital experiences with low code or no code.

Boost efficiency and ROI with industry-specific innovations.



Increase customer satisfaction and find new efficiencies with automation and insights across the customer lifecycle.


Help brokers and agents sell with automation and AI-embedded insights. Offer accelerated onboarding and claims processing.

Wealth & Asset Management

Deepen client relationships, increase productivity, and improve outcomes with tools to accelerate complex deals.

See how the Royal Bank of Canada transformed advisor productivity.


Explore the advantages of Salesforce for Financial Services.