CRM Apps Help Small Businesses Grow — Here’s How


Gartner reports that in 2018, the CRM market reached $48,2 billion — a 15% growth compared to 2017. The biggest part of this expansion was driven by cloud services and software as a service (SaaS) solutions, as well as the resulting push to mobile capabilities. CRM apps are now a valuable tool for small businesses, especially as employees work more often from their mobile devices away from their desks.

As entrepreneurs face a plethora of small business apps to choose from, they may question why they need a CRM mobile app in the first place. It’s an important tool because “today’s employees aren’t confined to desks; they’re working on the go. Salespeople travel between locations, meeting with prospective clients. Field agents need access to schedules and work orders while on location.” This is just the tip of the iceberg: Sales, marketing, customer service, field agents, and business owners themselves all benefit from a CRM platform that can fit in their pocket.

A CRM app gives users a convenient option for working away from their desktop CRM platform. With it, the functionalities of your CRM software are available in an optimized version for smaller screens and fingertip accessibility, completely up to date just like your desktop CRM software.

The importance of having a CRM platform available no matter where you work cannot be overstated. Whether it’s at your desk, in the back of a rideshare, in a client meeting, or on a job site, your CRM system, including the CRM mobile app, helps you organize and manage your business, your customer database, and your customer experience in the most effective way.

How do CRM mobile apps help you grow your business?

For the modern small business owner, every decision must take data into account. To make the right decisions, you need to have access to your marketing, sales, and customer service data at all times. Moreover, it has to be structured and easy to analyze. That’s exactly what CRM systems are built for, and why CRM apps are an important tool for businesses on the go.

You could, of course, access your CRM platform from your smartphone’s browser app, but that’s a far less convenient and more time-consuming method when compared to a CRM app. For example, business owners often take calls, including important sales calls, at inconvenient times, but a CRM mobile app is a smart, fast way to make every call count — even in line at the post office. A CRM app means business owners don’t have to slow down or add another task to their to-do list just because they’re away from their desk; they can take care of it right then and there.

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