Salesforce

The Complete Guide to
B2B Marketing

Questions? Call us at 1800 667 638 (AU), 0800 450 064 (NZ).
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According to a 2015 study by Salesforce, B2B marketers are consistently faced with three main challenges: bringing in new business, improving lead quality, and generating leads.

To meet these challenges, marketers need to think bigger — and our Complete Guide to B2B Marketing can help. With more than 80 pages of best practices advice and helpful checklists, this e-book is packed with the information you need to develop optimized (edit to read "optimised") marketing campaigns that drive results. Get started today to learn how to:

  • build effective and measurable lead generation campaigns
  • increase the value of your database using targeted nurturing programs
  • create engaging emails that resonate with your target audience
  • develop a content strategy that supports your overall business goals, measure results, and more.
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