A small business CRM is a customer relationship management tool designed specifically for the needs of businesses with fewer employees. It should work like an enterprise CRM to support communication with customers and prospective customers - but at a price point, and with features, relevant to a smaller businesses.
What features do SMEs need in a CRM?
The features most needed by small businesses in a CRM application include:
a cloud-based CRM system that does not require IT resource
a price point and package tailored to their size
CRM software that tracks email, captures web leads and allows custom reporting and workflow automation
Benefits of CRM for Small Business
An effective customer relationship management (CRM) system offers many benefits to small businesses. It can, for example:
automate communications to maximise resources
share contact records for flexibility
use data analysis to better target customers to grow sales
access customer service tools to drive satisfaction and loyalty