The #1 AI meets the #1 CRM. Welcome to Claudeforce.
The #1 AI meets the #1 CRM.
Your Salesforce data, workflows, and business rules. Working for you inside Claude.
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Salesforce. The #1 Agentic CRM
Same team.
Exponential productivity, pipeline, sales, renewals, impact.
Exponential productivity, pipeline, sales, renewals, impact.
A team of pre-built agents that understand your business, ready to work together from day one in the tools your team already uses.
See what's possible when every part of your business works together
Slack
People and agents, working as one.
Agentforce
Agents that resolve work end-to-end.
Customer 360
One record, every customer, see it live.
Data 360
Every source, unified in real time.
Sales
Pipeline that runs itself.
Service
Great service, always-on.
Marketing
Marketing that knows your customer.
Commerce
Every storefront, built to sell.
Small Business
Small business, big ambition.
Tableau
Answers, not just dashboards.
Headless 360
One platform. No compromises.
Customers of every size, business, and industry succeed with Salesforce
Every business can be an Agentic Enterprise
Trusted AI agents serve customers 24/7, generate new pipeline, and handle routine work at scale, so your people can focus on judgment, relationships, and growth. Any business, any size, any industry.
Agentic Platform
A single platform for the Agentic Enterprise
Everything your business runs on, your data, models, and workflows, are connected from the start with trust that is built-in, not bolted on.
System of Context Stat
34
%
increase in employee productivity
Source: Volkswagen customer story
Welcome to the Agentic Enterprise
Trusted AI agents serve customers 24/7, generate new pipeline, and handle routine work at scale — so humans can do what they do best.
Five connected systems let humans be human while agents do more
Agents handle the research, the validation, and the repetitive work — all within guardrails you control — so your people can focus on the decisions only they can make.
Data 360
One governed, trusted data foundation.
Customer 360
Ground every decision in proven business context.
Agentforce
Build trusted, agentic experiences that act with purpose.
Tableau
Turn agentic analytics into actionable intelligence.
Slack
Connect workflows and conversational data where work happens.
Learn more about the Agentic Enterprise
Guide
Become an Agentic Enterprise: A step-by-step guide
Learn more about Agentforce
Report
The Agentic Enterprise Index
Learn more about Agentforce
Report
State of IT Report
Learn more about Agentforce
No credit card needed · No software to install
Get a head start on building your Agentic Enterprise
Experience the full power of the Headless 360 platform to build apps, connect data, and create AI agents—all on one trusted, open foundation.
System of Work
Ground agents with built-in rules, workflows, and data
Customer 360 knows how your business runs. Its proven business logic, workflows, and processes mean every action an agent takes is one your business already trusts.
System of Work Stat
33
%
increase in employee productivity
Source: 2025 Salesforce Success Metrics Global Highlights
Where teams work, agents work too — closing deals, resolving cases, driving revenue
Customer 360 apps help agents and humans drive end-to-end value for every line of business — front office and back — from sales, service, and marketing to supply chain, finance, and operations.
Find the right solution to grow your business.
Headless 360 platform
Build apps, automate processes, and extend Salesforce on a unified foundation.
Find solutions tailored to your industry and business size
Financial Services
Connect with customers proactively to deliver AI-powered, high-value experiences.
Healthcare & Life Sciences
Elevate your workforce with AI agents for healthier businesses, outcomes, and communities.
Construction & Real Estate
Streamline processes and achieve operational excellence to drive profitability and growth.
Manufacturing
Integrate all your data across a unified value chain to better serve customers and channel partners.
Communications
Supercharge your B2B and B2C communications experiences with humans and agents working together.
Education
Boost productivity and enhance 24/7 student support with purpose-built AI for education.
We're creating something that will set us apart by taking the best of that in-store experience and bringing it online.
Baltazar Hasselsteen OzonekVP, AI & Innovation, Pandora
It was so fast and easy to ground our agents in the right data and test as we went. We knew we could trust the outputs.
Lashowna DukesSenior Salesforce Administrator, Good360
Keep up with the latest in CRM with guides, research, and insights
Guide
The Beginner's Guide to CRM
The Beginner's Guide to CRM
Demo
Experience Salesforce with an interactive demo
Experience Salesforce with an interactive demo
Article
Why CRM is essential for the Agentic Enterprise
Learn more about Agentforce
No credit card needed · No software to install
Get started with an all-in-one CRM
Connect marketing, sales, service, and commerce on one platform and boost collaboration in Slack with an easy-to-use suite that adapts to your needs.
System of Agency
Deploy trusted agents that act with purpose
Deploy an infinitely scalable workforce that reasons, acts, and improves processes across every corner of your business, 24/7. One that’s trained on your data. Built for your industry. And governed by your rules.
System of Work Stat
16
x
faster delivery of agents
Source: Valoir independent analyst report
Agentforce delivers trusted results. Every time.
Agentforce is the AI agent platform that delivers 24/7 autonomous support at enterprise scale. Lose the rigid chatbots and hold times. Extend agents anywhere customers are: On the web, on the phone, or in apps. Let humans do what they do best, and let Agentforce do the rest.
Learn more about the Agentforce Platform
Agentforce Voice
Agentforce Voice brings natural, context-aware conversations to every phone call, app, and chat window - built on the CRM data that powers your business, at a scale only Salesforce can deliver.
Agentforce Builder
Every team can build reliable, powerful agents with a low-code AI agent builder. Use natural language and Agentforce assistance to get started quickly, then apply advanced logic and controls to deliver agents you can trust in production.
Multi-Agent Orchestration
Build a collaborative AI agent team that works together to solve complex problems faster. With intelligent task routing, you can ensure the best-fit agent provides the best possible response, every time.
Learn more about Agentforce
Guide
The Grown-Up’s Guide to Operating an Agentic Enterprise
The Grown-Up’s Guide to Operating an Agentic Enterprise
Guide
A Practical Guide to Reliable AI Agents That Work
A Practical Guide to Reliable AI Agents That Work
Demo
See how you can build your own Agentforce Agents
See how you can build your own Agentforce Agents
Ready to take the next step with Agentforce?
System of Insight
Turn data into decisions for every human and agent
Most platforms give agents access to data — Salesforce tells them what that data means. Tableau is where data becomes understanding that drives action. This understanding lets agents help humans act decisively.
System of Insight Stat
39
%
faster delivery of actionable analytics
Source: 2025 Salesforce Success Metrics Global Highlights
Turn data into action. Make every decision count.
Bring the power of agentic analytics to your sales, service, and marketing teams. Now, anyone in any industry can act on insights instantly, right in the flow of work.
Tableau helps people see, understand and act on data
Tableau
Do more with your data with scalable insights from Tableau, the world's leading AI-powered analytics platform.
Tableau Next
Tableau Next is a flexible, API-first analytics experience. Built on a composable architecture, with a unified data layer and trusted semantics, it delivers personalized, contextual, and actionable insights to every user.
CRM Analytics
Built natively on Salesforce, CRM Analytics bridges the gap between "seeing the data" and "winning the deal". Unlock the full potential of your Salesforce data with tailored insights that move as fast as your business.
Tableau Next has simplified tracking our key metrics, customer satisfaction and how effectively our internal teams are servicing customers. Having a unified view of all our agents is wildly impactful.
Joshua SternDirector GTM System, Engine
Get the latest from Tableau
Blog
The Agentic Enterprise starts with what you already have
Learn more about Agentforce
Report
State of Data and Analytics Report
Learn more about Agentforce
Webinar
Unlock Insights Across Salesforce with Purpose-Built Analytics
Learn more about Agentforce
No credit card needed · No software to install
Take the next step with the world's leading analytics platform
System of Engagement
All your people and agents working together
Slack is where your people and agents come together as one team. Every conversation, every decision, every piece of context — in one place. So humans can focus on what only humans can do.
System of Engagement Stat
25
hrs
saved per rep, every week
Source: 2025 Salesforce Success Metrics Global Highlights
Slack is where the Agentic Enterprise works
Slack is where work happens. It brings together your people, data, apps, and agents so work moves faster. Slackbot is how your employees get work done in a single conversation.
One connected AI work platform for people and agents
Salesforce in Slack
Bring people, CRM data, agents and AI together for better customer experiences.
Slackbot
Power productivity with your personalized AI agent for work.
Slack Platform
Securely unify your apps and automations, built for agents and AI.
The team is already experimenting and building Agentforce agents, deploying them in Slack, and seeing the possibilities firsthand. It’s incredible how this technology integrates with everything we already use, empowering us to take things to the next level.
Brett StinemanProductivity Solutions Consultant, Slalom
Get the latest from Slack
Guide
From Searching to Finding: The New Era of AI-Powered Enterprise Knowledge
Learn more about Agentforce
Guide
Unlock value with Slack
Learn more about Agentforce
Guide
How Small Businesses are Shaping the Future with Slack
Learn more about Agentforce
No credit card needed · No software to install
Ready to transform into an Agentic Enterprise with Slack?
System of Context
Give every agent complete business context
Data 360 connects your systems, manages your data, and unifies customer context — creating trusted business context for every human and every AI agent.
System of Context Stat
30
%
reduction in call handling time
Source: Volkswagen customer story
Delight customers anywhere with trusted enterprise context
Turn unified data into action on any platform. Data 360 connects your business's data so people and agents can put it to work — across workflows, analytics, and apps.
How Data 360 activates trusted data everywhere
Agentforce Coworker
Your autonomous AI teammate is ready from day one. It understands your business, takes action on your behalf, and is built headless-first to work everywhere you do.
Agent Context Engine
Teach your AI how your business actually works. Data 360 takes your structured records and unstructured files and enriches them into structured context. This eliminates AI hallucinations, reduces model processing costs, and ensures AI agents execute tasks using your actual business rules.
Customer Data Platform (CDP)
Know your customer at every touchpoint. Data 360 unifies customer interactions across sales, service, marketing, and web into one living profile. Your teams and AI agents immediately know the customer’s history, preferences, and recent activity, powering seamless, hyper-personalized journeys.
Headless
Extend Data 360 trusted business context to any agent, app, or surface beyond Salesforce. Your teams move faster, your agents perform better, and your data stays trusted anywhere you work.
There are a lot of different sources that sit in our lakehouse, and Data 360 connects all of them to create a unified profile that is essentially the golden record of the customer. We've been putting all that information together to get to a place to actually understand the whole Customer-360 view. We're getting a way better picture now of who that one unique individual is.
Taylor GriffinAVP, Customer Insights & Engagement, PS&E
Discover the latest from Data 360
Playbook
The fast-start playbook to Data 360 ROI
Learn more about Agentforce
Guide
Data Strategy Guide: How to Transform Information into Innovation
Learn more about Agentforce
Blog
Is Your Data Ready for Agents? 5 Ways To Tell
Learn more about Agentforce
Ready to take the next step with Data 360?
Salesforce is open to every human, agent, and platform
When you build on Salesforce, you're connected to the apps your business depends on, the infrastructure you've invested in, and the partners who know how to bring it all together.
Salesforce Headless 360
Bring Salesforce to every agent, app, and experience
Build faster with 60+ MCP tools and 30+ prebuilt skills to ground agents in your business logic. Scale securely with inherited governance for every agent and interface.
Integrate with your AI of choice
/Build
Build with any coding agent
Connect tools like Cursor and Claude Code directly to Salesforce with native MCPs, APIs, Skills, and CLI commands.
<Deploy>
Deploy anywhere users work
Deploy experiences across every surface. Build once and deliver to Slack, web, mobile, and third-party apps and agents without rebuilding for every channel.
{Govern}
Govern with inherited trust and security
Extend Salesforce with enterprise-grade trust built in. Every experience inherits identity, permissions, compliance, observability, and secure real-time data access.
With Headless 360, our teams get the work done directly inside the tools they use everyday, while Salesforce powers the entire business seamlessly in the background.
Andrew RussoVP of Business Systems, BACA Systems
AgentExchange
One unified marketplace for the Agentic Enterprise
AgentExchange brings together 10,000 Salesforce apps, 2,600+ Slack apps, and 1,000+ Agentforce agents, tools, and MCP servers. From partners including Google, Docusign, and Notion, all discoverable through AI-guided search and activated in one click. Connect the data lakes, models, and apps you already run.
Connect and integrate the apps you already use with Salesforce
Most enterprises don’t suffer from a lack of AI options; they suffer from a lack of coherence. AgentExchange brings that coherence to the vast Salesforce ecosystem by unifying apps, agents, and integrations in a single, enterprise‑grade marketplace. That shift from fragmented experimentation to fully governed, ecosystem‑wide deployment is what will separate AI leaders from laggards.
Frank Della RosaResearch VP of SaaS, Business Platforms, and Industry Cloud, IDC
Driven by our values
We believe values create value
Our core values guide everything we do as a company and as people. Our mission is to bring out the best in one another, deliver success to our customers, and inspire the entire industry through our actions.
Trust
Trust is our #1 value. We build trust by leading with ethics and through the integrity of our technology.
Customer Success
We focus on helping our customers achieve success, to earn their trust and become a valued partner.
Innovation
We make products that are easy-to-use, integrated, scalable, and deliver fast time to value.
Equality
We’re better together. We aim to create a more inclusive workplace, and equitable world.
Sustainability
We are committed to sustainability and use the full power of Salesforce to help our customers achieve their environmental goals.
Business is the greatest platform for change
Grounded in trust, customer success, innovation, equality, and sustainability, we're committed to doing well in business and doing good in the world, investing 1% of our equity, technology, and time to create lasting change. We're also a founder and champion of Pledge 1%, a global movement to ensure giving back is part of companies of all sizes.
Meet the customers who are building their Agentic Enterprise
Pandora makes every online shopper feel like a gem with Agentforce
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Pandora makes every online shopper feel like a gem with Agentforce
AI agents help customers find the perfect jewelry and get instant answers to their questions.
Summary
Pandora wants to replicate the magic of in-store shopping online. With Agentforce, they’re focusing on building personalized recommendations and on-demand guidance to boost customer engagement and loyalty.
About
Pandora uses Agentforce to replicate the warm, personalized service that defines their brand. Now, online shoppers get guidance that drives in-store success.
Salesforce products used
Williams-Sonoma nurtures lifelong relationships with data
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Williams-Sonoma nurtures lifelong relationships with data
The retailer deploys Agentforce 360 across Its brand portfolio, elevating its premium customer support and engaging consumers at every stage of life.
Summary
To support personalized engagement across nine brands and millions of customers, Williams-Sonoma adopted Data Cloud, AI, Marketing Cloud, and Slack to scale trusted experiences.
About
Williams-Sonoma, Inc. is a leading specialty retailer of high-quality home products. They operate a portfolio of well-known brands, including Williams Sonoma, Pottery Barn, West Elm, and Rejuvenation.
Salesforce products used
Pacers Sports & Entertainment reaches new fan heights with Agentforce
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Pacers Sports & Entertainment reaches new fan heights with Agentforce
AI agents will use unified insights to drive loyalty and unforgettable moments for every fan.
Summary
Pacers Sports & Entertainment had a wealth of fan data they couldn’t easily use or manage. Data 360 unifies data across 30 sources, and Agentforce will turn it into one-of-a-kind experiences.
About
Pacers Sports & Entertainment owns and manages the Fever WNBA team, Pacers NBA team, Gainbridge Fieldhouse Arena, and more — delivering high-quality sports and entertainment experiences to a growing fan base.
Salesforce products used
Good360 routes disaster recovery donations 3x faster with Agentforce
.
Good360 routes disaster recovery donations 3x faster with Agentforce
AI agents help them distribute more unused goods and lower their carbon footprint by up to 20%.
Summary
Good360’s manual processes slowed their ability to distribute essential goods to communities in crisis. Agentforce will speed up distribution and automate donation matching for greater impact.
About
Good360 is a nonprofit organization on a mission to close the need gap. They work with corporate donors and nonprofit partners to put essential items like clothing and household items to great use.
Salesforce products used
Siemens transforms sales through data, AI, and trusted partnerships
.
Siemens transforms sales through data, AI, and trusted partnerships
AI agents personalize follow-up on 100% of leads, helping win new customers and drive revenue.
Summary
To capitalize on industrial digitization, Siemens built a cohesive go-to-market approach across seven business units. With unified data and Agentforce, Siemens is transforming their go-to-market with Salesforce as a trusted partner.
About
Siemens AG is a global leader in electrification, automation, and digitalization across industry, infrastructure, transportation, and healthcare.
Salesforce products used
SharkNinja builds loyalty with Agentforce Commerce
.
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SharkNinja builds loyalty with Agentforce Commerce
AI agents personalize follow-up on 100% of leads, helping win new customers and drive revenue.
Summary
SharkNinja needed to unify disconnected systems to serve its growing global markets. With Agentforce, they deliver always-on, guided support. Customers get real-time answers, product recommendations, and step-by-step unboxing instructions, with agents handling 20K chats/week.
Pearson personalizes learning journeys with the Headless 360 platform
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Pearson personalizes learning journeys with the Headless 360 platform
Unified apps, data, and AI agents help support students through a lifetime of learning.
Summary
With Agentforce and unified data, Pearson is supporting learners at every step, speeding service, lowering costs, and accelerating growth.
About
Pearson's purpose is to help people realize the life they imagine through learning. Pearson serves customers in nearly 200 countries with digital content, assessments, qualifications, and data.
Salesforce products used
Salesforce recognized as a Leader across 397 G2 Grid® Reports
Salesforce leads the categories that define enterprise AI, from AI agent builders to customer support agents to AI SDRs. Independent analyst recognition reflects what enterprises rely on every day: a platform proven across SMB, mid-market, and enterprise.
Your Agentic Enterprise deep dive starts here
Learn new skills
Learning on Trailhead
Skill up for the Agentforce era with Trailhead
Learn more about Agentforce
Trailhead
Earn Agentblazer Status. Build the future.
Learn more about Agentforce
Trailblazer Community
Collaborate with Salesforce customers, partners, and product experts.
Learn more about Agentforce
Agentblazer Community
Join the #Agentblazer movement today in Slack.
Learn more about Agentforce
Attend an event
Dreamforce
Where your Agentic Enterprise becomes real.
Register now: Dreamforce
Webinar
Explore upcoming and on-demand webinars
Learn more: Upcoming and on-demand webinars
Event
Find an event near you
Learn more: Find an event near you
Salesforce+
Watch live and on-demand event streams
Leran more: Live streaming and on-demand events on Salesforce+
See what's new
Guide
Become an Agentic Enterprise: A step-by-step guide
Get the guide: Become an Agentic Enterprise: A step-by-step guide
Blog
Beyond efficiency: How to use AI to innovate and grow
Learn more: Beyond efficiency: How to use AI to innovate and grow
Guide
A practical guide to reliable AI agents that work
Guide: A practical guide to reliable AI agents that work
Newsletter
Get the latest research, industry insights, and product news delivered straight to your inbox
Sign up now: Newsletter
Get started with the #1 Agentic CRM
No credit card needed · No software to install
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Frequently Asked Questions
Salesforce is the #1 Agentic CRM (customer relationship management) platform. We bring companies and customers together by providing a unified set of applications — powered by agentic AI and data — that help every department, including sales, service, marketing, commerce, and IT, work as one. You can learn more about what Salesforce is and what Salesforce does by visiting our official resources. Our cloud-based agentic solutions help you find more leads, close more deals, and provide better service to your customers, all on a single, integrated agentic platform.
CRM stands for customer relationship management. It’s a technology for managing all your company’s relationships and interactions with customers and potential customers. A CRM system helps you:
• Organize contact information, leads, and customer service data
• Automate tasks like logging calls and sending follow-up emails
• Analyze data to understand customer behavior and business performance
A CRM, especially one powered by AI like Salesforce, is essential for growth because it gives you a single, 360-degree view of every customer, allowing you to build stronger, more profitable relationships at scale.
Agentic AI refers to advanced artificial intelligence systems that can act autonomously to achieve a specific goal with minimal human intervention. Unlike traditional AI that only generates content or analyzes data, agentic AI can reason, plan multistep actions, and execute tasks.
In Salesforce, agentic AI — part of our Agentforce technology — is used to:
• Automate complex workflows like lead qualification or service case resolution
• Predict business outcomes, such as which deals are likely to close
• Personalize every customer interaction across marketing, sales, and service channels
Salesforce offers agentic CRM solutions tailored for companies of all sizes, from startups and small businesses to large global enterprises. Our Headless 360 platform is flexible and scalable, allowing you to start with the essentials you need — like sales, service, commerce, or marketing — and easily add more functionality as your business grows. This ensures you only pay for what you use and have an AI and CRM platform that can grow with your business.
Salesforce Starter helps you hit the ground running for free, providing an all-in-one suite of sales, service, and marketing tools designed specifically for small business needs. The setup process is simple so you can focus on building customer relationships immediately, with the peace of mind that the full power of the Salesforce ecosystem is ready whenever you are.