Skip to content

Salesforce + LinkedIn Integration

With the LinkedIn and Salesforce integration, sales teams can now harness the combined power of LinkedIn Sales Navigator — where they’re already tracking other sales activity — and Salesforce.

Try Salesforce

Options for Integrating LinkedIn with Salesforce

With this integration you can:

  • Target buyers and companies that are right for your products and services
  • Understand the buyer’s value by the information provided in their social profile
  • Engage buyers with personalized information for your outreach
  • Save reps’ time by ensuring that every sales outreach is personalized and properly captured in Salesforce

Editions: LinkedIn for Salesforce requires a Professional, Enterprise, Unlimited, Developer, or Performance edition of Salesforce.

LinkedIn Integration with AgentExchange

LinkedIn’s Sales Navigator for Salesforce will create a seamless sales prospecting experience for your reps. Now reps can automatically import from Sales Navigator any accounts, contacts, and lead records that your team is actively working on. The AgentExchange integration allows your reps to log Sales Navigator activities directly into Salesforce. This includes:

  • Automatically logging InMail Messages and notes in Salesforce
  • Automatically importing CRM Contact and Account Records from Open Opportunities in Salesforce into Sales Navigator for more personalized outreach during an active deal cycle
  • Installing a CRM Widget into Salesforce that allows your reps to view LinkedIn information right in the Lead and Contact Record.
  • Please read these Instructions for configuring the LinkedIn Sales Navigator and AgentExchange plug-in before installation.

Native Integrations/APIs

Syncing between Salesforce in Sales Navigator will automatically import essential data associated with Open Opportunities from your Salesforce account to LinkedIn. This includes:

  • Account and Contact records associated with any Open Opportunities, which are imported right into Sales Navigator
  • Leads assigned to specific users on Salesforce, imported directly into Sales Navigator and mapped directly to the same user account
  • Finally, Sales Navigator will surface “suggested leads” based on the information synced with Salesforce CRM data and combined with LinkedIn’s own data science and algorithms.

Third-Party Integrations

Integrate third-party systems with the Headless 360 platform using MuleSoft's Anypoint Platform, breaking down data silos and providing a unified view of your customers. Accelerate innovation with Flow, our intuitive drag-and-drop builder, empowering business and IT users to build apps and automate processes with minimal coding, ensuring your organization adapts quickly to changing needs. Learn more.

Additional Resources

Small Business Software: All-in-One CRM

Grow fast with the #1 CRM for small businesses. Connect marketing, sales, and service on one platform, and save time with simple setup and built-in guidance.

Learn more

Salesforce Foundations

Get ready for Agentforce with a 360-degree view of your customers, thanks to Salesforce Foundations.

Upgrade now

MuleSoft

Integration, Automation, and API Management Solutions by Salesforce

Learn more
Interface for AgentExchange showing search results for "Easy user adoption tracking" with app cards.

Salesforce AgentExchange

Find agents, apps and solutions for Salesforce, Slack, and Agentforce.

Explore AgentExchange

Ready to take the next step?

Start your trial.

Hit the ground running fast with ready-to-use tools that don’t require a ton of setup.

Try for free

Talk to an expert.

Tell us a bit more so the right person can reach out faster.
Request a call

Watch a demo.

See how Salesforce CRM can help your small business succeed today.

Watch now