Join the Pledge 1% movement
Leverage your time, product, profit, and/or equity to give back to communities. It’s a small commitment today that can make a huge impact tomorrow.
Your business can make an impact
Salesforce’s founders created the 1-1-1 model, which commits 1% of our equity, technology, and our employees’ time to build a better world. We’re also a founder and champion of Pledge 1%, a global movement to ensure giving back is part of companies of all sizes.
Explore the 1-1-1 Model
Get to know our 1-1-1 model and learn how any employee can mobilize their company to join the Pledge 1% movement.
Pledge 1% FAQs
The 1-1-1 model is an integrated philanthropic framework created by Salesforce’s founders. It dictates that the company contributes 1% of its equity, 1% of its technology, and 1% of its employees’ time to giving back. This model ensures that giving back is built into the company's DNA and serves as a blueprint for businesses to scale their impact alongside their financial growth.
The 1-1-1 model is the specific execution strategy used by Salesforce. Pledge 1% is the global movement that Salesforce co-founded to encourage other companies to do the same. It challenges businesses of all sizes to pledge a portion of their future success to help their communities.
Salesforce encourages its global workforce to spend 1% of their working hours—roughly seven days a year—volunteering for causes they care about. This can range from local community service to high-impact pro bono professional work. This commitment empowers employees to act as agents of change. It also strengthens company culture by aligning professional work with personal values.
The Salesforce Accelerator — Agents for Impact is an example of the 1-1-1 model in action. It provides nonprofits with funding, technology, and pro bono support to help close the AI access gap. By leveraging Salesforce’s internal expertise and products, nonprofits can build AI agents to scale their impact. This initiative ensures mission-driven organizations aren't left behind by rapid technological shifts.
Yes, Pledge 1% is designed for companies of all sizes, from early-stage startups to global enterprises. For many startups, pledging 1% of equity early on is the most common way to join. This ensures that if the company succeeds, the community benefits automatically. It is a small commitment at the beginning that grows into a substantial contribution as the business scales.
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