To stay visible today, you need to show up anywhere people and AI systems are searching. That means the demand for content keeps growing even when your team doesn’t. Contentful lets you build content once and use it everywhere — every site, app, email, storefront, and market — to increase your AI visibility.
A headless CMS stores content as structured, reusable pieces instead of finished pages, then delivers it through APIs wherever it needs to go. That one change lets you launch new experiences without rebuilding from scratch, expand into new markets without cloning sites, and give AI content it can understand and reuse more reliably. Don’t spend time creating standalone content for each channel. Simply build a campaign once and run it across your website, app, email, and storefront.
AI cites content it can verify. Use Palmata by Contentful to see how AI systems represent your brand, spot visibility gaps, and improve how your brand is surfaced.
Structure content as reusable building blocks, then use those same pieces across apps, campaigns, and commerce experiences without rebuilding from scratch.
Manage everything from brainstorming and translation to review, publishing, and updates with AI working inside the approvals you set.
Scale across more brands, markets, channels, and variants without adding headcount. Power campaigns, personalised experiences, and buying journeys.
Discovery is moving into channels you don’t own. Buyers are forming opinions about your brand somewhere you can’t see, edit, or measure. With Palmata, you get an AEO tool that shows you how your brand compares, understands where competitors are gaining ground, and gives you a clear picture of where to focus next.
Creating and distributing content is one thing. Measuring its impact in today’s agentic internet is another. Palmata by Contentful gives your team a measurable view of how content affects brand representation in AI channels, where gaps and misinterpretations exist, and which actions can improve how AI perceives your brand.
Easily get an up-to-date view of how your brand is showing up across AI answer engines. See detailed reports on the topics and buyer questions that matter most to you.
Optimise how your brand shows up in agentic answer engines. See where to focus your content strategy and what changes can strengthen how your brand is represented.
Get to work with a prioritised list of recommended changes. Simulate potential changes before you make them to see how they could improve your reputation in AI channels.
Page-based systems trap content inside templates, so every redesign, market, and channel starts over. Contentful models content as structured entries your teams compose, localise, and reuse across everything you run.
Content models, references, and reusable components let teams assemble pages, campaigns, and journeys from the same building blocks. Rebuild the front end without touching the content behind it, and stand up a new market on the model you already have.
Marketers and merchandisers compose from approved components on a visual canvas, without waiting on a developer. Structure stays intact underneath, so what someone assembles in minutes is still governed, reusable, and readable by agents.
REST, GraphQL, CDN-backed delivery, and front-end hosting push the same content to web, mobile, email, commerce, and agents, so you can extend your tech stack and business reach with ease.
Content rarely stalls at the writing. It stalls in the handoffs: the review sitting in an inbox, the translation waiting on a vendor, the update that has to be applied to four hundred entries by hand. Contentful closes those gaps by running the lifecycle in one system, with AI helping teams accelerate at every stage.
Contentful structures your content so teams and AI agents can locate and reuse it effortlessly across every market, brand, and channel. With streamlined translation workflows and automated updates, you can eliminate silos and repetitive work. A unified architecture allows you to draft once, adapt instantly, and deploy seamlessly across channels.
Automated review checks entries for brand alignment, grammar, translation quality, and compliance risk. Problems surface in draft rather than in production, so governance scales with volume instead of headcount.
Workflows define every stage including where AI proposes, where it executes alone, and where a person signs off. Bring your own model, set role-based permissions, and audit every AI-driven change. Set oversight to match the risk, then let the work move forward.
Most teams have a content strategy problem, not a content supply problem. As channels, markets, and experiences multiply, content gets harder to manage. Structured content breaks that arithmetic, and everything downstream gets more to work with.
Translate a headline without duplicating the page it sits on. Field-level localisation, locale fallback, localised taxonomy, and shared components let a portfolio stay consistent while regional teams keep the flexibility they need.
Personalised experiences are capped by how many variants a team can build by hand. Modular components and AI-generated alternatives grounded in your own content model lift that ceiling.
Within any interaction, structured content can power everything around it: category storytelling, product narrative, campaign landing pages, buyer portals, and account-specific experiences. Business buyers and consumers each get experiences built for them.
Contentful is a composable, API-first content management system that lets teams create content once and deliver it across every channel — web, mobile, apps, and more — without rebuilding it for each destination. As part of Salesforce, Contentful becomes the content layer for Agentforce Marketing, giving AI agents and marketers a single, structured source of content to personalise and orchestrate experiences at scale.
Contentful is being integrated as the content management layer within Agentforce Marketing’s broader planning and orchestration tools. Strategic content needs and definitions live in Agentforce Marketing, with Contentful serving as the downstream content source — meaning content created in Contentful can be pulled into Agentforce Marketing journeys, personalisation engines, and customer experiences across channels.
A traditional CMS tightly couples content with code and specific web page layouts. In contrast, a headless CMS separates content management from content delivery. This headless approach allows content created in Contentful to be reused and distributed seamlessly across multiple platforms, such as websites and mobile apps.
Yes, Contentful is highly extensible. It features a robust ecosystem that integrates easily with various third-party tools. This includes ecommerce platforms, analytics software, and AI applications, allowing businesses to build customised and scalable digital solutions.
Yes, Contentful excels at omnichannel content delivery. It stores content in a structured, presentation-independent format. This ensures that the exact same content can be dynamically delivered and correctly formatted for websites, mobile applications, and smart devices.
Contentful is built to scale from growing teams to large global enterprises. Smaller and mid-sized businesses benefit from its flexibility and speed to launch new digital experiences without heavy dev overhead. Enterprise organisations rely on it for managing complex, multi-brand, multi-market content operations with the security, permissions, and performance needed at scale.
