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B2C Commerce
The future of commerce is agentic, and the ability to scale globally and unify customer experiences are non-negotiables for profitable growth. Salesforce B2C Commerce is the only trusted enterprise platform that delivers massive global scale, AI-driven profitability, and seamlessly connected digital and physical experiences to accelerate time to value and lower total cost of ownership.
Commerce Cloud is trusted by the world's most iconic brands.
What can you do with B2C Commerce?
Convert shoppers with personalised digital experiences, increase productivity and revenue with agents built on unified data, and scale to support high-traffic demands.
Scale with complete confidence.
Our high-availability infrastructure is engineered to handle massive traffic spikes. Whether it's the holidays or a flash sale, our multi-tenant architecture and 24/7 monitoring will prevent revenue loss and protect your brand's reputation.
Simplify the management of multiple brands and regions with our multi-site architecture, and get dedicated staging and dev environments to de-risk deployments. By centralising control and stabilising the release pipeline, we empower your teams to move faster and scale with total confidence.
Eliminate "app sprawl" and reduce total cost of ownership with native, enterprise-grade features for promotions (up to 1,000 active promotions), search (AI product recommendations & predictive sort), payments (Salesforce Payments or BYO without a penalty fee), and more.
Expand globally with ease.
Manage all your sites and locales from one interface (Business Manager) to unlock operational efficiency and data consistency. Our platform supports over 7,000 languages alongside 169 global currencies.
Share data objects across sites and define site-specific objects to strike the perfect balance of operational efficiency and granular localisation for every market you serve. Price books, promotions, carts, catalogues, content libraries and much more can be defined as shared or site-specific.
Secure your global operations with a comprehensive compliance suite, including PCI-DSS, SOC2, ISO 27001, and HIPAA, alongside built-in tools to help you navigate complex GDPR and CCPA privacy requirements. We handle the heavy lifting of global compliance so you can focus on scale without the regulatory risk.
Drive revenue & efficiency with AI.
Power agentic shopping across both owned and syndicated channels to improve customer acquisition and convert more. Provide a 24/7 personal shopping assistant on your storefront and messaging apps, syndicate your product catalogue to social and AI platforms like ChatGPT and enhance your site to be GEO-ready for organic AI discovery.
Automate manual merchandising tasks like sorting rule creation and product categorisation. Get personalised workspaces based on jobs to be down and contextual insights embedded into daily workflows for smarter, faster decision making.
Break the barriers of siloed commerce agents with Agentforce Commerce, the platform designed for multi-agent orchestration with deep context and data harmonisation, built on a foundation of trust and governance to support an integrated agentic strategy that scales.
Seamlessly connect shoppers with what they want using Cimulate's AI-driven model. By leveraging real and simulated shopper data to deliver more relevant results, brands are seeing:
- 13% increase in conversion rates
- 17% jump in add-to-cart rates
Lower total cost of ownership with Unified Commerce.
Eliminate custom integration friction and costs with pre-built connectivity between B2C Commerce, Order Management and Point of Sale.
Deliver the seamless shopping experiences customers expect with native omni-channel capabilities like Endless Aisle, Buy Online, Pick Up In-Store (BOPIS), and Buy Online, Return In-Store (BORIS).
Built-in API compatibility across the entire Salesforce platform ensures connected Customer 360 experiences across commerce, marketing, service and sales. Turn campaigns into conversions with unified and connected Commerce and Marketing flows that include out-of-the-box templates for abandoned cart notifications, post-order notifications, and a unified consent model to expand your subscriber base.
Sell more across every interaction with the most complete commerce platform.
Composable Storefront
Create fast, unique experiences and unlock agility with our industry-leading Composable Storefront. Speed up your page loads, iterate faster and integrate best-in-class functionality to optimise conversions.
Order Management
Simplify distributed order management for smooth, transparent deliveries and 5-star service.
Data 360
Unify your customer data and take action on insights with AI and automation in real time.
Commerce AI
Get more conversions with less work using embedded AI.
We were able to do over 72,000 orders in 12 minutes through Salesforce, that we could not do on our previous platform.
Josh SmileyVP, Global Technology, Funko
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B2C Commerce FAQs
Look for an ecommerce platform that includes an all-in-one shopping cart, strong order management software, and business tools that help your online business scale.
Salesforce B2C Commerce, combined with Marketing Cloud, provides built-in marketing campaigns, real-time analytics, AI features, and customer support tools to help you grow your business.
Our ecommerce software doesn’t replace full accounting systems, but it integrates easily with them. This ensures your orders, payments, and financial data stay connected, making it easier to run your business across multiple platforms.
Yes. You can integrate Salesforce with your current WordPress site, CMS, or website builder. This lets you use Salesforce for commerce while keeping your existing design or marketing stack.
Yes. You can sell physical products or digital products with full inventory management and shipping software integration. The platform also helps with fulfilment, stock levels, and selling internationally.
Yes. Salesforce gives you advanced marketing tools, built-in analytics, and AI automation to help you personalise recommendations, recover abandoned carts, and optimise campaigns to sell more online.
Core ecommerce features include product management, promotions, inventory management software, analytics and reporting, and flexible pricing. Everything in your software should be built for streamlined operations so your team can focus on growth.
Salesforce B2C Commerce supports a wide range of payment options through built-in integrations and trusted payment gateways. You‘ll be able to accept credit and debit cards (including Visa, Mastercard, and American Express) and popular digital wallets such as Apple Pay and PayPal.
Yes. Salesforce B2C Commerce supports social media integrations (for example, TikTok partnerships) so your ecommerce websites can display shoppable content, sync catalogues, and bring users from social feeds into your online store.
When choosing the right ecommerce solution, consider transaction fees, payment methods, flexibility in payment processing, app store extensions, global support (multi-currency, international shipping), and how well it connects to your broader tech stack.
Salesforce B2C Commerce includes business tools that simplify daily operations, from product management and marketing tools to analytics and management features.
It’s a great starting place for small businesses that want to start automating processes, connecting their systems, and growing their business.
Yes. Salesforce comes with powerful marketing tools through Marketing Cloud, which includes automations to simplify running your business. You can launch marketing campaigns, automate promotions, and use insights from analytics to refine your ecommerce sites and drive repeat sales.
Salesforce goes beyond basic ecommerce software by combining management features, AI tools, and global scalability. It’s an ecommerce solution that grows with your brand, from startups to enterprises, and supports selling physical products and digital ones alike.
Salesforce B2C Commerce is built for growing ecommerce businesses that need flexibility beyond entry-level online store builders. Unlike Shopify Australia or Wix Ecommerce, Salesforce offers advanced ecommerce tools and enterprise-grade scalability for when your business grows.