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Salesforce for Media
10 out of the top 10 media and entertainment companies use Salesforce
The #1 agentic CRM for media and entertainment, trusted by leading global brands to grow subscriber relationships, maximise audience engagement, and accelerate advertising sales.
Customers win. Analysts recognise. Salesforce delivers.
Leader in the SPARK Matrix™: Fan & Viewer Experience Optimisation Platforms, 2026
These media companies innovate faster with Salesforce
Media and entertainment companies see results with Salesforce
40
%
increase in productivity due to Salesforce AI*
Maximise employee efficiency with trusted, scalable AI.
85
%
agree Salesforce AI has attributed to increased customer satisfaction*
Reach more fans with AI-powered engagement.
99
%
achieve positive ROI*
Improve audience, fan and subscriber experiences with Salesforce.
*Salesforce 2026 Customer Success Metrics
Check out how purpose-built solutions for the media and entertainment industry can help your business
Accelerate advertising sales
Automate the cross-channel ad lifecycle with intelligent agents on a unified CRM.
Scale retail media network advertising sales
Launch, scale, and simplify ad sales across retail, tech, travel, and more with AI agents.
Grow subscriber relationships
Drive subscriber acquisition and retention with personalised, cross-channel human-agent support.
Maximise audience engagement
Capture untapped revenue and loyalty with AI agents that deepen personalised engagement.
Orchestrate content operations
Optimise content production with trusted AI to cut costs and boost creative bandwidth.
Discover a platform for media automation and monetisation
Product
Media Cloud
Media Cloud to delivers fully customisable solutions for the media and entertainment industry. With an industry-specific data model, applications, and workflows that make it easier to sell smarter, deliver personalised service and optimise media operations.
Becoming an Agentic Enterprise in media starts here
Media companies run on audience trust and revenue precision. This architecture delivers both — connecting every team, signal, and agent across ad sales, content, rights, distribution, and subscriber management.
System of Engagement
Real-time collaboration across every RFP, campaign, and audience decision
From editorial to distribution, teams align on content, ad commitments, and campaign optimisation.
System of Insight
See, understand, and act on every audience and revenue signal
From viewership trends to ad yield — agentic analytics that drive decisions across every media team.
System of Agency
AI agents that free your teams up to do what only humans can
Trusted agents free your teams to grow audiences, retain subscribers, and drive ad revenue.
System of Work
The operational backbone connecting every media team and revenue stream
Connect subscriber, campaign, and content workflows so every media team works from one foundation.
System of Context
Real-time audience insights that make every media agent more accurate
Unify viewership, engagement, and subscription history so every agent acts with full context.
Out of all the Salesforce products we use, Agentforce was the easiest to get started with. Last month, we held a two-day Agentforce workshop for 70 employees from across the business. By the end, every single one of them could create an agent.
Samuel Dall’AgnolDigital Director, Grupo Globo
Check out the media and entertainment industry agentic AI imperative report
Innovate with the #1 partner ecosystem for media and entertainment
Get the most out of digital media and advertising solutions with thousands of partner and experts.
Keep up with the latest media and entertainment trends, insights, and conversations
Report
State of Sales: Media and Entertainment
Report
Automation in Media and Entertainment: The Key to Operational Efficiency
Blog
How Streamlining Data Helps Media Companies Drive Efficiency and Increase Ad Sales
Article
Conquer Audience Engagement Through Personalised Experiences
Explore what’s next for media and entertainment at Dreamforce
Register 3+ and get $999 USD passes for your team.
Agentforce: Media’s Next Frontier
Unlock a new approach to audience, content, and monetisation — powered by agentic AI.
Ready to take the next step with the world’s #1 CRM for media?
Start your trial.
Try Media Cloud free for 30 days. No credit card, no installations.
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Digital advertising solutions FAQs
Salesforce is a purpose-built CRM for media, solving industry challenges with powerful digital media and advertising solutions. With Salesforce, teams have access to shared customer data, built-in intelligence, and automation, which helps every team in the media and entertainment industry lower costs, increase productivity, and drive efficient growth.
Salesforce for Media and Entertainment offers a complete suite of digital media and advertising solutions where AI and automation is built-in, and is designed to easily scale as you grow. By helping companies sell faster, provide a world-class subscriber experience, increase fan engagement, and automate advertising management, Salesforce offers a winning formula for media and entertainment success.
To start, think about your main challenges. Then get to know our digital media and entertainment solutions: Accelerate Advertising Sales, Grow Subscriber Relationships, Maximise Audience Engagement, Automate Media and Entertaiment Processes and Streamline Production and Automation. This will help to guide you to right solution and how Salesforce can help.
Keep up with the latest media and entertainment trends, insights and conversations.
Report
Media and Entertainment Industry Insights Report
Report
Automation in Media and Entertainment: The Key to Operational Efficiency
Blog
How Streamlining Data Helps Media Companies Drive Efficiency and Increase Ad Sales
Blog