The Mystery Donor: How Did German Nonprofits Perform in Secret Research on Online Giving?
Salesforce.org NGO | Free On-Demand Webinar
Eva Hieninger, Partner & Managing Director, getunik AG
Brady Josephson, Managing Director, Institute for Online Fundraising, Next After
Andrea Goezinne, NGO Product Marketing Manager, Salesforce.org
As competition for donors’ attention and funding continues to grow, are nonprofits doing enough to engage those who make an online donation? Salesforce.org decided to find out, becoming mystery donors to 630 organisations across nine countries – and waiting to see what would happen next. Their research has uncovered extremely valuable – and often overlooked – tactics that could be crucial in honing your donor experience strategy.
In this conversation, our industry experts from Getunik, Next After and Salesforce.org will take a closer look at Germany.
Join this free on-demand webinar and hear what they learned from the research results, what can be done to engage donors better online and how to benchmark your organisation against your peers in the charity sector in Germany.