
COVID-19 has undoubtedly shifted the retail landscape. Supply chains around the globe are buckling under extreme pressure, and an unprecedented rise in digital commerce has limited shipping capacity and impacted delivery windows. There’s also the looming threat of a second wave of COVID-19 anticipated in the coming months, which is bound to change shopping behavior during the peak shopping season.
These factors pose many challenges for brands and retailers. The ability to effectively balance the marketing mix, accurately forecast demand, and efficiently fill orders are top priorities for executives. Salesforce has created a comprehensive Shopping Index outlining five key findings that will help you plan for a successful 2020 shopping season.
In this session we will share the 5 key findings from the Salesforce Shopping Index and we’ll hear from David Walmsley, Chief Digital Officer at Pandora, on how they are responding to the changes in consumer behavior.