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How Danone optimised their B2B route to market

Intelligentes Marketing für die Sparkassen Finanzgruppe

Danone drives efficiency and generates more customer value.

By equipping their sales teams with a retail execution solution Danone was able to drive efficiency and to generate more value for their customers. Cédric Rubod, Global Customer Director at Danone directly, shares his tips on implementing a REX strategy, and the importance of change management.
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