Get started with the #1 Agentic CRM
Automate better sales, service, and marketing with humans and AI agents working together on one trusted, agentic CRM platform. See value from day one with quick and easy setup and pre-built agents.
Automate better sales, service, and marketing with humans and AI agents working together on one trusted, agentic CRM platform. See value from day one with quick and easy setup and pre-built agents.
Humans and agents work inside the systems that run your business. The result: faster decisions, stronger customer relationships, and non-stop growth. Now with Headless 360, every Salesforce capability is accessible from any tool, any agent, any interface — wherever work happens.
Connect workflows and conversational data where work happens.
Turn agentic analytics into actionable intelligence.
Build trusted, agentic experiences that act with purpose.
Ground every decision in proven business context.
One governed, trusted data foundation.
Put AI to work across sales, service, and marketing with Starter Suite — a CRM that knows your business and can automate the kind of customer experiences you’ll actually be proud of. Start simply with quick and easy setup and prebuilt agents.
£20 GBP/user/month. See full pricing.
Everyone talks the AI talk. We’re walking the walk. With 66% autonomous case resolution, 15% more marketing pipeline, and 1.8x higher lead conversion, Agentforce delivers real conversational Al across service, sales, and marketing workflows. See how we did it – and how you can, too.
Agentforce will enable us to have personalization across those customer journey pre-sales sales and after sales. Every touch point, at the right time with the right message, based on a 360° view.
We want each and every one of our passengers to have a brilliant experience, a personalized experience, a relevant experience. But we don’t have 80 million staff to be able to scale it, and the only way to do that is to innovate. In our case it’s innovating through the use of Salesforce.
It’s like this collaboration that we’re seeing between agents and humans. It’s not us versus them; it’s we. Suddenly, it’s this way of working that lets teams move at their natural tempo. This is the perfect tool for a team to run at speed. Salesforce can deliver digital labor, and I get to wake up in the morning, thinking about customers.
People don’t want to wait to get their question answered. What would happen if the diners aren’t getting what they need? Now they’re angry. “Hey, you sloughed me off to a bot. It didn’t answer me, and I’m grumpy.” And so now when you have that interaction with a human agent, we have to dig ourselves out of this hole. Maybe we answer the question very quickly, but they’re always going to remember, “hey that didn’t work out well the first time.” The dream I have is that Agentforce answers more questions, more quickly. Success with Agentforce is deflecting the questions that our customers have, so fewer things get escalated to a human, the diners are getting their questions answered quickly, and we’re able to take care of it without a human resource.
The culture at Salesforce of being customer obsessed is a leading attribute. Salesforce is constantly innovating and constantly creating new value. I just can't say enough about how well the teams have come together to delight our customers.
Our deeply unified platform brings together apps, data, agents, and metadata to drive customer and employee success. With trust and governance built in, Salesforce ensures your AI and business scale securely, reliably, and with confidence.
Designed with industry expertise, these out-of-the-box solutions align with your workflows, data and customer needs, so you can modernise faster, go to market sooner and deliver value from day one.
Connect with customers proactively to deliver AI-powered, high-value experiences.
Increase client trust, recruit and retain the right talent and build a vibrant work culture.
Elevate your workforce with AI agents for healthier businesses, outcomes and communities.
Streamline processes and achieve operational excellence to drive profitability and growth.
Boost productivity and enhance 24/7 student support with purpose-built AI for education.
Automate workflows, unify and integrate data and thrive in a new era of tech, powered by trusted AI.
Integrate all your data across a unified value chain to better serve customers and channel partners.
Learn essential AI and Agentforce skills required to shape the future of work for free.
Confidently explain Agentforce concepts and business impact.
Implement Agentforce solutions to drive measurable business outcomes.
Understand advanced concepts and design complex strategies.
Grounded in trust, customer success, innovation, equality, and sustainability, we’re committed to doing well in business and doing good in the world — investing 1% of our equity, technology, and time to create lasting change. We’re also a founder and champion of Pledge 1%, a global movement to ensure giving back is part of companies of all sizes.
Salesforce is the #1 AI CRM (customer relationship management) platform. We bring companies and customers together by providing a unified set of applications — powered by agentic AI and data — that help every department, including sales, service, marketing, commerce, and IT, work as one. You can learn more about what Salesforce is and what Salesforce does by visiting our official resources. Our cloud-based agentic solutions help you find more leads, close more deals, and provide better service to your customers, all on a single, integrated agentic platform.
CRM stands for customer relationship management. It’s a technology for managing all your company’s relationships and interactions with customers and potential customers. A CRM system helps you:
• Organise contact information, leads, and customer service data
• Automate tasks like logging calls and sending follow-up emails
• Analyse data to understand customer behaviour and business performance
A CRM, especially one powered by AI like Salesforce, is essential for growth because it gives you a single, 360-degree view of every customer, allowing you to build stronger, more profitable relationships at scale.
Agentic AI refers to advanced artificial intelligence systems that can act autonomously to achieve a specific goal with minimal human intervention. Unlike traditional AI that only generates content or analyses data, agentic AI can reason, plan multistep actions, and execute tasks.
In Salesforce, agentic AI — part of our Agentforce technology — is used to:
• Automate complex workflows like lead qualification or service case resolution
• Predict business outcomes, such as which deals are likely to close
• Personalise every customer interaction across marketing, sales, and service channels
Salesforce offers agentic CRM solutions tailored for companies of all sizes, from startups and small businesses to large global enterprises. Our Headless 360 platform is flexible and scalable, allowing you to start with the essentials you need — like sales, service, commerce, or marketing — and easily add more functionality as your business grows. This ensures you only pay for what you use and have an AI and CRM platform that can grow with your business.
Starter Suite helps you hit the ground running for free, providing an all-in-one suite of sales, service, and marketing tools designed specifically for small business needs. The setup process is simple so you can focus on building customer relationships immediately, with the peace of mind that the full power of the Salesforce ecosystem is ready whenever you are.
The UK’s largest airport is using autonomous AI agents to deliver a "digital concierge" experience for 83 million annual travelers. By grounding Agentforce in real-time data, Heathrow has improved digital contact efficiency by 40% and now resolves 90% of passenger queries without a human handoff.
https://www.salesforce.com/uk/customer-stories/heathrow-airport/
