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Free CRM
Grow faster for free.
See value from day one with the free CRM built for small businesses. Stop juggling spreadsheets and disconnected tools— bring customer activity, service cases, pipeline, and marketing together in one place, with built-in AI that helps you stay on top of every interaction.
Find the Suite that's right for you.
Free Suite
The free CRM for getting started. Organise leads and customers at no cost, and see what Salesforce can do for your business.
£
0
GBP/User/Month
(2 user licences included. No contract or credit card required.)
- Lead, Account, Contact and Opportunity Management
- Service Case Management & Simple Email Marketing
- Connected Slack Conversations
Starter Suite
The CRM with turn-key AI that already knows your business. Automate sales, marketing, and service and deliver a great customer experience without the overhead.
£
20
GBP/User/Month
(Starting price. Transaction fees apply. Billed monthly or annually.)
- Everything in Free plus built-in Sales Flows, Lead Routing
- Built-in Sales Flows and Lead Routeing
- Dynamic Email Marketing, Forms, and Analytics
- Secure payment links and e-commerce storefront
Pro Suite
The CRM for when your ambitions get more complex — with advanced automation, deeper customisation, and the integrations to match.
£
80
GBP/User/Month
(Starting price. Transaction fees apply. Billed annually. Contract required.)
- Everything in Starter plus Enhanced, Real-Time Chat
- Sales Quoting and Forecasting
- Greater Customisation, Automation+ Access to AppExchange
- Premier Support (add-on)
Put Salesforce to work for you — free.
What can you do with Salesforce’s Free CRM?
See value fast with quick setup.
Start organising your customers from day one with simple onboarding, intuitive navigation, and quick settings that help you hit the ground running.
Keep everything in one place.
Bring your sales, service, email marketing, and Agentforce conversations together so you can track work, follow up, and stay organised without juggling multiple apps.
Get more done every day.
Boost productivity with a complete view of your leads, accounts, and conversations — helping you stay on top of tasks and move work forward with ease
Make informed decisions early on.
Use simple reports and dashboards to understand what’s happening across sales, service, and marketing — plus built-in AI that highlights trends and important updates.
Stay organised, sell smarter, and keep business moving.
Keep your deals moving.
Track leads and deals with simple sales flows and connected email and activity capture, so you always know what needs attention and can follow up on time.
Focus on the right opportunities.
See clear deal stages and up-to-date customer history that help you understand where each opportunity stands — and where to put your time for the biggest impact.
Understand what's working.
Simple pipeline analytics show deal progress, performance, and next steps — all in one place.
Resolve issues faster and stay organised from day one.
Keep every case moving.
Track and respond to customer issues with simple case management and email-to-case, so you always know what's open, what needs attention, and what to do next.
Resolve issues with confidence.
Use built-in knowledge and an easy service console to respond quickly and deliver consistent, reliable answers every time.
See what's happening in your queue.
View case volume, trends, and response activity with simple analytics that help you understand where customers need support most.
Stay connected and reach your audience with ease.
Reach the right people at the right time.
Create and send emails using simple send lists and ready-made templates, so you can connect with customers quickly and clearly.
Stay connected.
Keep in touch with straightforward email tools that make it easy to share updates and stay present with your audience.
Drive team productivity with Slack.
Collaborate with a connected workspace.
Connect your customer data from CRM even more quickly for contextualised conversations with automated setup.
Bring conversations into Salesforce.
Unify real-time conversations in a single, connected experience across Slack and Salesforce for enhanced collaboration.
Increase productivity with Slack.
Instantly connect with coworkers, business partners, and stakeholders via audio, video, or screen share to make decisions faster.
Explore Salesforce Suites for every stage of growth.
See value from day one with solutions built to grow with you. Get up and running quickly with guided setup and built-in support. Automation and AI handle the busy work, so you have clear visibility to make confident decisions as your business grows.
Free Suite
The free, foundational CRM with sales, service, and marketing tools for up to 2 users — plus built-in AI.
Starter Suite
The CRM that brings your business together, with marketing, sales, service, and commerce — plus AI that helps automate work as you grow.
Pro Suite
The CRM you can customise with advanced automation, AI, and insights — built to scale for complex needs.
Ready for more of everything? Time for Starter Suite.
When businesses need more users, more automation, and more insights, Starter Suite is the seamless upgrade that maintains ease of use while bringing the power of enhanced Marketing Cloud segmentation, Pay Now links, a Commerce storefront, and more.
Explore a variety of self-service resources for small businesses.
Check out these resources designed to help you to get started with Salesforce. We always have new, exciting ways for you to learn and find support as you grow.
Put turnkey AI to work for your business.
Get Salesforce. Free.
Start fast with built-in AI and everything you need to get going — at no cost.
Talk to an expert.
Not sure where to start? We’ll help you figure it out.
Watch a Starter Suite demo.
See exactly what you’re getting before you commit.
Free CRM FAQs
A free CRM is a software tool used to manage customer relationships and data without monthly fees. It helps small businesses grow by replacing scattered spreadsheets with a single, organised system. Users can track customer activity, sales pipelines, and marketing efforts in one location. This centralisation ensures teams stay aligned and can follow up with leads more effectively.
Salesforce's free CRM, Free Suite, is an easy, cost-free way for small businesses to move away from unwieldy spreadsheets. Up to two users can keep customer data organised in one intuitive system. Guided onboarding helps teams import data and get up and running quickly. Free Suite includes essential sales features for pipeline visibility, service features to close cases faster, and built-in AI to handle email drafting and summarising records. Businesses get everything they need to keep data accurate and complete – all at no cost.
Yes, Salesforce Free Suite is really free, with no expiration limit. As long as you log in regularly, you can use our free CRM for as long as you'd like.
Free Suite includes essential features across sales, service, and marketing:
Sales features include:
- Account, Contact, Lead and Opportunity Management
- Task Management, Activity Feed
- Customizable Reports and Dashboards
- Products and One Pricebook
Service features include:
- Case Management
- Knowledge Management
Marketing features include:
- Simple email builder with out-of-the-box, customisable email templates
- Send up to 100 marketing emails per month
- Create and manage a simple email marketing campaign
- Build custom landing page and forms for lead capture
See our edition comparison chart to compare features across our small business suites. See the features in action with our free CRM demo video.
Free Suite includes embedded AI that lives directly inside customer records. Users can click to instantly generate summaries of customer details, past interactions, and open issues. AI can also draft customer emails based on previous context. Because these tools are assistive and click-based, users maintain full control over their workflow without spending hours on manual data entry. For example, a two-person business can use these features to quickly prepare for client calls and draft customised follow-up emails in seconds.
There is zero setup required. The AI operates natively within Free Suite. Small businesses do not need an IT team or complex external integrations to start working faster. Users can log in on day one and immediately click to summarise records or draft emails.
Free Suite has a 2 user maximum. For 3 or more users to have access to Salesforce, consider one of our paid offerings (Starter Suite or Pro Suite).
Free Suite focuses on essential business tracking for up to two users at no cost — for those just getting started. Starter Suite adds automation, lead routing, and e-commerce tools for $25 per user. Pro Suite is designed for growing businesses, offering sales forecasting and deeper customisation for $100 per user. Each tier is built to scale with your business as your needs become more advanced. Learn more about Salesforce CRM Suites.
Free users can receive real-time 24/7 support via the Agentforce chat bot on help.salesforce.com. Access to Standard, Premier or Signature support is available for paid editions.
We make it easy to upgrade to the CRM that makes the most sense for your business needs. No matter which edition you start with, all editions are built on the trusted Salesforce platform, ensuring you can easily scale your business with seamless upgrade options.
For example, if products and price books are important to your business, Starter Suite provides both features. If you’re looking for forecasting and quoting functionality, Pro Suite includes these features. Learn more about our paid offerings and which suite is right for you or Contact Us to be connected to an expert.