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Responsive B2C e-commerce interface for Northern Trail Outfitters featuring a desktop homepage with 'Shop By Category' icons and a mobile checkout screen showing an order summary and product details.

B2C Commerce

The future of commerce is agentic, and the ability to scale globally and unify customer experiences are non-negotiables for profitable growth. Salesforce B2C Commerce is the only trusted enterprise platform that delivers massive global scale, AI-driven profitability, and seamlessly connected digital and physical experiences to accelerate time to value and lower total cost of ownership.

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Commerce Cloud is trusted by the world's most iconic brands.

What can you do with B2C Commerce?

Convert shoppers with personalised digital experiences, increase productivity and revenue with agents built on unified data, and scale to support high-traffic demands.

Storefront Next

Launch a high-converting, AI-first storefront with enterprise-ready power and out-of-the-box simplicity. Storefront Next combines a fast automated set-up, high-converting templates, plug-and-play apps, and AI developer tools to speed implementation.

Drive revenue & efficiency with AI.

Power agentic shopping across both owned and syndicated channels to improve customer acquisition and convert more. Provide a 24/7 personal shopping assistant on your storefront and messaging apps, syndicate your product catalogue to social and AI platforms like ChatGPT and enhance your site to be GEO-ready for organic AI discovery.

A mobile chat interface showing an AI shopping assistant, Agentforce, helping a user named Jax purchase a grey Men's Millerton Jacket for $110.00 following a previous order confirmation from NTO.

Automate manual merchandising tasks like sorting rule creation and product categorisation. Get personalised workspaces based on jobs to be down and contextual insights embedded into daily workflows for smarter, faster decision making.

Salesforce AI merchandising tool allowing store managers to use text prompts to promote or demote specific products within a category based on revenue data.

Break the barriers of siloed commerce agents with Commerce Cloud, the platform designed for multi-agent orchestration with deep context and data harmonisation, built on a foundation of trust and governance to support an integrated agentic strategy that scales.

A B2C Commerce dashboard for Northern Trail showing inventory intelligence metrics, including out-of-stock and low-stock product alerts, with an Agentforce notification recommending a reorder for Women's Radical Agile Mid NTO Tech shoes

Go beyond keywords to seamlessly connect shoppers with what they want. Agentic Commerce Search uses real and simulated shopper data to deliver real results: a 13% increase in conversion rates and a 17% jump in add-to-cart rates. Power AI-driven discovery across your site and shopper agents.

Scale with complete confidence.

Our high-availability infrastructure is engineered to handle massive traffic spikes. Whether it's the holidays or a flash sale, our multi-tenant architecture and 24/7 monitoring will prevent revenue loss and protect your brand's reputation.

Image of a holiday sale promotion, plus a pop-up that states that Commerce Cloud had 99.99% uptime during Cyber Week 2025.

Simplify the management of multiple brands and regions with our multi-site architecture, and get dedicated staging and dev environments to de-risk deployments. By centralising control and stabilising the release pipeline, we empower your teams to move faster and scale with total confidence.

Image of a storefront being built in Page Builder including a promo banner and a bundle of outdoor shirts and jackets

Eliminate "app sprawl" and reduce total cost of ownership with native, enterprise-grade features for promotions (up to 1,000 active promotions), search (AI product recommendations & predictive sort), payments (Salesforce Payments or BYO without a penalty fee), and more.

Screen shows Merchant Tools and a pop-out of the drop-down menu of tools which includes products, catalogues, content, search, marketing, analytics, SEO and more.

Expand globally with ease.

Manage all your sites and locales from one interface (Business Manager) to unlock operational efficiency and data consistency. Our platform supports over 7,000 languages alongside 169 global currencies.

User interface mockup for launching international e-commerce storefronts, featuring a country and language selection screen with options for multiple global markets and an "Additional Countries" expansion feature.

Share data objects across sites and define site-specific objects to strike the perfect balance of operational efficiency and granular localisation for every market you serve. Price books, promotions, carts, catalogues, content libraries and much more can be defined as shared or site-specific.

Digital interface for a B2C commerce site showing a mountain-themed landing page, rewards call-to-action, and product categories including outdoor gear and apparel.

Secure your global operations with a comprehensive compliance suite, including PCI-DSS, SOC2, ISO 27001, and HIPAA, alongside built-in tools to help you navigate complex GDPR and CCPA privacy requirements. We handle the heavy lifting of global compliance so you can focus on scale without the regulatory risk.

Global uptime and trust status dashboard illustration featuring a world map with active server indicators and a verified system health badge.

Lower total cost of ownership with Unified Commerce.

Eliminate custom integration friction and costs with pre-built connectivity between B2C Commerce, Order Management and Point of Sale.

Deliver the seamless shopping experiences customers expect with native omni-channel capabilities like Endless Aisle, Buy Online, Pick Up In-Store (BOPIS), and Buy Online, Return In-Store (BORIS).

Built-in API compatibility across the entire Salesforce platform ensures connected Customer 360 experiences across commerce, marketing, service and sales. Turn campaigns into conversions with unified and connected Commerce and Marketing flows that include out-of-the-box templates for abandoned cart notifications, post-order notifications, and a unified consent model to expand your subscriber base.

Infographic of a B2C Commerce platform illustrating how APIs connect the user interface, including mobile checkout and product recommendations, to core retail functional modules.

Sell more across every interaction with the most complete commerce platform.

Composable Storefront

Create fast, unique experiences and unlock agility with our industry-leading Composable Storefront. Speed up your page loads, iterate faster and integrate best-in-class functionality to optimise conversions.

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Order Management

Simplify distributed order management for smooth, transparent deliveries and 5-star service.

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Data 360

Unify your customer data and take action on insights with AI and automation in real time.

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Commerce AI

Get more conversions with less work using embedded AI.

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We were able to do over 72,000 orders in 12 minutes through Salesforce, that we could not do on our previous platform.

Josh Smiley

VP, Global Technology, Funko

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B2C Commerce FAQs

Salesforce B2C Commerce is the leading cloud-based ecommerce platform that allows businesses to create and manage their online shops. Used by thousands of retailers around the world, B2C Commerce is designed to provide a flexible, scalable and customisable platform that can meet the needs of businesses of all sizes. It's the only B2C ecommerce platform that has Agentforce, a complete AI system built in and natively connected to Salesforce, the #1 AI CRM and Digital Labour platform.

With B2C Commerce, businesses can build, manage and customise their online store. Offering flexible deployment options, users can create shop fronts with templates, a composable architecture or take a hybrid approach. B2C Commerce offers Business Manager, complete with all the necessary tools for merchants including catalogue and category management, inventory, product, price books, customer management, campaign and promotion creation, social integrations and more. B2C Commerce also offers a full suite of predictive and generative AI capabilties, AI-powered dashboards and analytics and Agentforce.

Whether you’re looking to grow your existing ecommerce business or expand into new markets, a B2C ecommerce platform can significantly enhance your business by providing a seamless customer experience across all sales channels. Increase revenue by providing a personalised shopping experience for every customer and gain valuable insights into your business and customers through analytics. On average, Salesforce B2C Commerce customers see +29% revenue growth by harnessing the ability to create engaging, efficient, and secure shopping experiences.

There are many factors to consider when choosing the best B2C solution for your business. Start by clearly defining your business goals and understanding your target audience’s preferences. Ensure your selected platform can handle growth, and evaluate its integration capabilities with existing systems. Robust security and compliance is a must; you’ll need features to maintain a secure storefront in every jurisdiction. Also consider the total cost of ownership and potential ROI — your platform should help you grow your business. Take a look at what platform similar businesses are using as well as their results. By carefully weighing these aspects, you can find a B2C solution that aligns with your business needs and goals.

Salesforce B2C Commerce stands out as the best B2C Commerce platform due to its advanced personalisation, in-depth analytics, seamless integration with multiple data sources, and cutting-edge AI and autonomous agents. Its highly scalable and secure environment makes it ideal for businesses looking to grow and enhance customer engagement. Extensive customisation options, strong SEO capabilities, and merchandisingand admin tools ensure a tailored shopping experience for customers. Salesforce B2C Commerce has been a Leader in the Gartner Magic Quadrant for nine years in a row, standing out for its agility and globalisation capabilities. With reliable customer support and a comprehensive suite of tools to manage complex operations, B2C Commerce is a top choice for businesses of all sizes.

Salesforce B2C Commerce offers a full suite of AI capabilities, including predictive and generative, as well as autonomous agents. Salesforce's leadership in AI means that B2C Commerce has embedded features like search recommendations, product recommendations, predictive sorting and next-best action — all powered by Einstein. Merchandisers can work more efficiently than ever. With Data 360 for Commerce, merchandisers can harmonise data from multiple sources (like marketing, service and commerce) to build a unique customer profile for every customer. Based on this data, they can strategically activate campaigns and promotions. And with Agentforce, the agentic layer of the Salesforce platform, it's easy to deploy agents that intelligently assist shoppers and boost revenue.

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We were able to do over 72,000 orders in 12 minutes through Salesforce, that we could not do on our previous platform.

This quiz will help you gauge how unified your system actually is.

The 2025 Retail Holiday Planning Guidet

How to Jumpstart AI-Driven Growth in Commerce

B2C Ecommerce: Definition, Types and Successful Examples

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