Few companies live and breathe social quite like LivingSocial. Every day, the company helps more than 67 million people on six continents discover great new experiences in their neighbourhoods by connecting them with the best local businesses. “Live hungry” is one of LivingSocial’s corporate mantras, igniting great ideas and bold moves that have fueled the company’s meteoric growth and pace of innovation.
The company’s always-growing, versatile product line includes travel escapes, curated adventures, live events, and gourmet experiences. And their customers love it—to keep up, the company boomed from 600 employees to nearly 5,000 in just one year. Many companies would collapse from the weight of their own success, but LivingSocial’s hunger for innovation and early adoption of social technologies in every part of its business helped align its employees quickly and scale its success.
“Creating a go-to hub for local commerce takes constant innovation” says CEO Tim O’Shaughnessy. “A connected team moves faster and thinks bigger.” From marketing consultants in the field working with businesses, to the deal quality and scheduling teams, to customer service, LivingSocial’s entire team collaborates and shares information to grow its army of happy customers quickly and efficiently.
The company has even brought social to its performance management approach, giving every employee a social way to recognise good work from their peers in a transparent and real-time way.
“We actively hire tech-savvy ‘digital natives’ who expect their work experience to be a social experience,” explains O’Shaughnessy. With ongoing feedback and guidance, they’ve improved role clarity and eliminated duplicate activities while reinforcing a positive, energetic corporate culture.
It’s all in a day’s work for LivingSocial, where social is not just a brand name, it’s a business model and a way of life.