Sephora is a trailblazer in beauty with its interactive shopping environment and constant innovation. The brand operates in 29 countries worldwide and has an expanding presence across Asia Pacific, including stores in Australia, Korea, Hong Kong SAR, New Zealand, China, Singapore, Malaysia, Thailand, Indonesia and India.
Within these stores and online, Sephora offers customers a diverse range of prestige products, expert advice and increasingly personalised support. It also offers disruptive solutions like its Skincredible app which analyses customers’ skin and provides custom product recommendations.
William Gaultier, Vice President, Ecommerce and Marketing at Sephora, said the company is working to bring more of these innovations to Asia Pacific and wow its customers. “One of the most exciting things about beauty and what keeps me up at night is that there’s so much opportunity to unearth what we know and don’t know yet about our customers, and use this to create experiences that really Wow them and solve their biggest frustrations.”
“I see Salesforce as a partner in helping us to deliver the Wow and delight customers with faster, frictionless and unexpected experiences,” said Gaultier.