We are living in a digital first world where the growth and innovation of digital transformation have dramatically accelerated as companies adapt to an all-digital customer. Customers are the heart and soul of any organisation, no matter small or big companies. As companies accelerate their shift to digital business, reducing costs and improving the online experience for customers and employees has become a business priority.
According to Salesforce’s latest research of State of Connected Customer report, 73% of customers expect companies to understand their unique needs and expectations. We hear the term customer-first or customer-centric experience gets thrown around a lot. How can it help businesses build effective strategies to meet rising customer expectations, differentiate from competitors and scale their business to generate revenue in this fast-changing landscape?
