Salesforce Live: Asia
Blazing a Trail Forward, Together
At Salesforce Live: Asia this year, we showcased Trailblazers across Asia who are successfully navigating today’s new business environment. We’ve curated the best content to share with you here. Learn how your business can navigate a path forward in these challenging times, with Salesforce.
Industry leaders in economic development, transportation, insurance, food delivery, finance, retail, and e-commerce share actionable insights on tech-driven customer engagement, business strategies, and integration solutions.

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Key Takeaways
Commerce & Finance
Understand how Prudential created PruForce, a custom CRM for the Indonesian market that helps people access information and contact services, while ensuring providers stay connected and streamline processes.
Union Bank of the Philippines: Digitally Transform with Salesforce Customer 360
Explore how Union Bank of the Philippines is amalgamating siloed enterprise data, building unified customer profiles, and managing fluid customer insights for business in the new normal.
Singapore Global Network: Build a Global Network with Salesforce Customer 360
Learn how the Singapore Global Network (EDB) built a diverse and strong portfolio of cross-border relationships using a data-driven approach to connect and engage people around the world.
Retail & Ecommerce
Focus on delivering a truly unique and personalised experience for your customers with the Toys"R"Us playbook on how to redefine e-commerce, put your customers first, and ultimately grow revenues online.
Luxasia: Drive ROI with Salesforce Marketing Cloud
Learn how Luxasia — APAC’s largest luxury-beauty retail and e-commerce network — personalises and orchestrates a data-driven customer journey to generate measurable outcomes and accelerate adoption.
Transportation & Delivery
Grab: Make Data Work with Salesforce Datorama
Get inspired by how Grab — Singapore's leading transport and food delivery provider — transformed their use of marketing data to drive relevant messaging to over 145 million customers and shift focus to innovation by reducing manual reporting and processes.