Research and Reports
Read our featured peer-reviewed research and data insights.
![The Financial Services Playbook for Effective Data Maturity](http://www.salesforce.com/content/dam/web/en_sg/www/images/resources/financial-services-ai-data-maturity-playbook-white-bg.jpg)
Guide
The Financial Services Playbook for Effective Data Maturity
Learn 5 steps to achieving data maturity and leveraging AI to scale in financial services.
![The 8th Edition State of Marketing Report](http://www.salesforce.com/content/dam/web/en_us/www/images/resource-center/research-reports/9th-som-og.png)
Report
9th Edition State of Marketing Report
Latest trends on AI, data and personalisation with insights from marketers worldwide.
![State of Service Report, 6th Edition](http://www.salesforce.com/content/dam/web/en_sg/www/images/form/pdf/ap-state-of-service-form-card.jpg)
Research
State of Service Report, 6th Edition
Learn the latest trends in customer service from over 5,500 service professionals worldwide.