The world is a different place with more change on the horizon. Chief Adoption Officer at Salesforce, Polly Sumner, talks about the reinvention she’s seeing in leading organisations, as they experiment with new, sustainable business models, and move from applications to platforms.
As businesses evolve, ‘doing well and doing good’ become even more important, balanced against return on investment and viability. When your company leads with its values, consumers can make decisions based on those values. Always bearing in mind: lasting customer relationships at scale will always be built on trust.
Let’s start our own conversation!