How Generative AI is driving sales productivity, revenue and relationships


Time to watch: 27 minutes


Executive Conversations

In a 44-year career, Tony Fernicola, President and Chief Customer Officer Salesforce has seen the craft of sales become much more technical. Today, it’s a team sport, with skilled players supported by real-time data.

In the future, he believes Einstein GPT’s generative AI will increase the productivity of sales executives and service agents, giving us the ability to sell more by servicing customers better.

Whether it’s creating sophisticated synopses of Salesforce accounts or acting as an admin assistant for meetings and follow-ups, generative AI will drive revenue, reduce costs and help us form relationships.

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