Chairperson & Chief Executive Officer Salesforce India, Arundhati Bhattacharya, observes the growth of generative AI in her region, as improved accessibility encourages more industries to lean into the technology.
Conversations with customers have highlighted strong use cases in areas from financial services and automotive to consumer goods, healthcare and life sciences.
Key concerns for organisations include protecting data privacy, pricing AI and avoiding liabilities if the AI gets it wrong. While generative AI can help pull intelligence out of existing data to add value, organisations must start with good quality data.
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