Dreamforce Special: What’s the one big thing driving CRM and AI approaches at NAB?


Time to watch: 8 minutes


Executive Conversations

With NAB halfway through the transition to their new CRM, Charlotte Cadness, Executive in NAB's Digital Data Analytics Division, says they’re already seeing the wins. Having retail and business bank employees working on the same platform, they’ve gained a powerful, 360-degree view of the customer.

NAB’s approach to AI is also focused on improving CX, within a strong risk framework. That means employees can better understand the tools within that framework, and in the context of data ethics and privacy.

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