As businesses navigate the pandemic, CEOs are increasingly looking to their marketing team to guide them towards growth. That means many CMOs have found themselves with a new set of accountabilities – from customer service to multi-channel commerce and everything in between.
In this Salesforce Executive Conversation, Jon Suarez-Davis, SVP Marketing Strategy and Innovation, shares his thoughts on how CMOs can lead the charge on business transformation, and why a redesigned marketing function could be central to success.
We also dive into why businesses need to think beyond a transactional relationship with a customer, and turn their focus towards longevity. How can we harness the technology and data at our fingertips to help build customer lifetime value?