You’ve heard a lot of talk about “the customer journey:” the series of consumer interactions that collectively define your 1-to-1 customer relationships. 73% of top marketers say customer journeys improve engagement — so a journey strategy is crucial. But the way ahead can seem daunting and unclear.
That’s why we created the Customer Journey Map. Get your bearings and get started with your 1-to-1 journey plan using this handy guide. Inside you’ll see detailed sample journeys and cross-channel use cases for:
New customer acquisition and onboarding
Engaging customers with relevant, timely content
Disengaged and inactive customer retention
Get this trail guide and begin charting your course to great customer relationships.