Salesforce Live: Switzerland

June 24, 2021 | 11:05 a.m. - 11:35 a.m. CEST

Growing your direct-to-consumer relationships

Featured speakers:
Roberto Galdo, Head of Salesforce Merkle DACH
Valerie Alonso, Salesforce Alliance Director Merkle DACH – EMEA Lead


Direct To Consumer platforms will continue to rise, allowing brands to capture first-party data, market products on their own terms, deliver personalised products, while addressing competitive threads from disruptors and creating new revenue sources.

From awareness to engagement, from purchase to service and loyalty, discover how brands take full control of the customer lifecycle and build new relationships with their customers. Learn how to execute on this vision, activate your potential and grow your relationships through the Salesforce Customer 360 platform.

  • Learn about the Direct To Consumer approach and how to assess your opportunity
  • Learn how you can execute on your Direct To Consumer strategy with the Salesforce Customer 360 platform

This session will be presented by Valerie Alonso, Salesforce Alliance Director DACH, and Roberto Galdo, Head of Salesforce DACH.

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