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Leading Through Change for Consumer Goods with Jacobs Douwe Egberts

The past months have had a significant impact on the consumer goods industry in terms of maintaining business operations while finding new ways of working with customers and employees. At Jacobs Douwe Egberts, one of the biggest coffee companies in the world, they are now moving from the stabilisation phase to getting back to growth.

Join Eelco Walinga, Sales Excellence Manager at JDE, and hear how the company trains its commercial teams to have value-led conversations with customers by using an innovative coaching app. And find out how this app was created in just one day, by using clicks not code, turning ideas from the business into reality quickly to give the organisation the agility and resilience needed during challenging times.

This webinar is part of a series of on-demand episodes with European customers sharing how they realise the true potential of technology to get back to growth. Find the complete overview here.


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