Giving B2B customers the seamless buying experiences that any B2C business would be proud of means wrangling tons of complexity. But despite the intricacy of this challenge, there’s a simple principle at its heart: a customer-first mindset.
In this guide, you'll:
- Learn how Pen Bev has built a personal, scalable, end-to-end digital experience for its diverse customer base.
- See how Salesforce Customer 360 works in situations you’re familiar with.
- Witness the impact of consolidating your application landscape, uniting sales and service teams, and automating customer journeys.
- Get top tips on starting (and succeeding with) a multi-cloud transformation.
