Leading Through Change in Consumer Goods
Preparing for growth in the New Normal
The coronavirus pandemic has had a significant impact on the Consumer Goods industry. As consumers, we have seen this firsthand - whether it’s the scarcity of products in grocery stores, the shift to buying online due to social distancing or a change in spending patterns due to uncertainty in the economy. All components of what is driving real impact in the industry.
It's a challenging time for companies as COVID-19 accelerates the pace of change. They need to start thinking about how to build a resilient and agile business - adopting the necessary people, processes, and technology to go on this journey.
Many companies have already taken actions to ensure business continuity for the short and midterm. But as no one can predict how long the crisis will last and how it will impact consumer behaviour on the long term, now is the time to engage in a long term strategy and prepare for the future.
In this e-book, we look at what CPGs need to do to adapt to the new normal post COVID-19, and how Salesforce can help.
It's a challenging time for companies as COVID-19 accelerates the pace of change. They need to start thinking about how to build a resilient and agile business - adopting the necessary people, processes, and technology to go on this journey.
Many companies have already taken actions to ensure business continuity for the short and midterm. But as no one can predict how long the crisis will last and how it will impact consumer behaviour on the long term, now is the time to engage in a long term strategy and prepare for the future.
In this e-book, we look at what CPGs need to do to adapt to the new normal post COVID-19, and how Salesforce can help.