Leading Through Change in Media & Entertainment

Leading Through Change

Responding to the current disruptions and coming out of this crisis stronger

The current environment is causing major disruption to the Media and Entertainment ecosystem: Content production is largely halted, the advertising market is suffering, and one of the most valuable forms of entertainment, live sports, are cancelled. To respond to the crisis, Media companies are working hard to stabilise operations, take care of employees, and supporting customers.

We believe that digital technologies play an important role not only for responding to the current disruption, but also for helping Media & Entertainment companies to come out this crisis stronger.

We are excited to share our new e-book that explores:
- How the COVID-19 pandemic is disrupting the full Media & Entertainment ecosystem
- The implications for Media players, and how some are reacting
- How Salesforce can help to stabilise, re-open the workplace, grow and thrive in the long run 

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