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Redefining Consumer Goods with AI + Data — The Agentic Enterprise Advantage

In today’s volatile consumer landscape, expectations are higher than ever. Shoppers demand more value, personalization, and transparency — and 68% of business leaders say they need a new strategy to compete.

Join Salesforce and industry leaders from Mars and McPherson’s to explore how AI-powered “Agentic Enterprises” are transforming the way consumer goods companies grow profitably. Learn how leading brands are connecting data, people, and processes to move from reacting to change — todriving it.

What You’ll Learn
  • How to break down silos and unify data across systems with Data 360
  • HowAI agents are empowering account managers, field reps, and service teams
  • How to turn $700B in commercial spend into measurable ROI through Trade Promotion Management
  • Real-world results from Mars andMcPherson’s on productivity, agility, and customer engagement
  • A live demo of AgentForce — the AI platform transforming consumer goods operations
Who Should Attend
  • Leaders in Consumer Goods, Retail, Sales, Marketing, Operations, and IT looking to future-proof their business with AI, data, and automation.

Register for our webinar or watch it on demand afterwards

Featured Speakers:
  • Prashant Bhargava, Distinguished, Account SE, Salesforce


Register now

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