CRM, or customer relationship management, helps you manage your customer relationships and keep customers happy. While most think of it as sales software designed to help you grow your customer base, it can also be so much more. When you layer in the different ways CRM can be implemented across the business, and that a 'customer' could be an employee or partner, it gets a little more complex.
We've created a series of articles that breakdown what CRM is, why it is important to business and how it can be used. Our goal is to help you assess your need for CRM and make actionable decisions for your business.