Dreamforce Special: How to earn customer trust as you implement AI in business


Time to watch: 9 minutes


Executive Conversations

Chief Ethical and Humane Use Officer at Salesforce, Paula Goldman, has been working at the intersection of technology, markets, and social good for most of her career.

Transparency is the key to breeding customer trust, Paula says, and when organisations adopt AI, they must inform their customers when they’re interacting with AI, what to expect from it, and how their data will be used.

And importantly, when those organisations are designing and building AI tools for different audiences, the people they're building it for need a seat at the table.

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