Praxis Personalises Omni-Channel Customer Experience and Engagement

Praxis Home Retail, popularly known as Home Town, has a simple vision to meet customers where they want to be met. This means personalising customer engagement and bridging the gap between physical and online channels. In this short film, Viraj Didwania, Chairman and Managing Director of Praxis explains how the company is tooling and empowering its employees to deliver a delightful customer experience.