The New Marketing Mindset: A Masterclass by Tom Fishburne

There has never been a more exciting time to work in marketing. With each new wave of technology, marketers can connect with their audiences more directly and deeply than ever before. But organisations haven’t quite kept pace with the potential brought by technology. Many marketers adopt new tools while still following a Mad Men-era playbook. These are the awkward adolescent years of digital marketing. This talk will frame the right marketing mindset needed to take advantage of the modern digital world and all of the tools at our disposal.