Habitat for Humanity San Francisco Breaks New Business Ground With Salesforce.com

San Francisco Chapter uses online CRM service to target and rally resources to quickly obtain sites in scarce housing market

SAN FRANCISCO, Calif. - February 24, 2003 - Salesforce.com®, the market leader in online customer relationship management (CRM), today announced that Habitat for Humanity San Francisco (HHSF) is using salesforce.com to manage business development activities in the city. With salesforce.com's free and easy to use online CRM service, the nonprofit organization is now able to utilize its 25-member volunteer site selection committee to the fullest capacity and save thousands of dollars annually on its business development management. Since deploying salesforce.com three months ago, HHSF has seen significant benefits, including greater clarity of its business development plan, more effective use of staff and committee time and the opportunity for more streamlined communications. "Salesforce.com has really gotten our site selection committee out of the circular, inefficient habits that we were in previously," said Bre Martinez, HHSF's Director of Finance and Project Development. "Now instead of always going back to the beginning of the process, we can move forward in a definitive straight line."

With salesforce.com, HHSF organizational forums can concentrate on strategic planning, with particular focus on public and private entity partners and contacts such as developers, city departments, and real estate agents to secure land that is below market. Salesforce.com's smooth and customizable development management system is key to finding available public or private land in a scarce housing market like the Bay Area. Volunteers can access information from anywhere and at anytime to more easily balance their commitment to HHSF with their professional and personal lives.

"Nonprofits organizations are successfully using salesforce.com's Web-based CRM solution for a wide range of needs," said Marc Benioff, chairman and CEO of salesforce.com. "HHSF makes use of the key benefits of our application - it avoids the extreme costs of software and the maintenance software requires, thus enabling more of its funding to go directly towards programs. Equally valuable and essential to the nonprofit sector, HHSF needs to manage volunteers effectively and ensure that the work they offer the organization is always worthwhile."

Habitat for Humanity San Francisco recently held a groundbreaking ceremony for its 1009 Mission Street Homes (at 6th Street) in the city's South of Market Area - with eight condominiums, this is its largest project to date. This five-story building will also be the tallest new building that Habitat for Humanity has constructed anywhere in the world. Salesforce.com offers free use of its application worldwide for up to 10 users to qualified nonprofit organizations, totaling up to 1% of total licenses. Nonprofits must be registered in the U.S. with the IRS as a 501c3 charity, or outside of the U.S. as an NGO, and have a charitable purpose to meet minimum eligibility requirements. The program is aligned with the salesforce.com/foundation's goals of creating a new model to integrate business and the community to create social change in part by donating 1% of its profits to the community. Nonprofits interested in finding out more information about this program and costs for services not covered in this program should log onto www.salesforce.com and follow the steps for nonprofits within the 30-Day Trial or should call 1-800-NO-SOFTWARE.

About Salesforce.com Foundation

The Salesforce.com Foundation mission is to remain the leaders in pioneering, evangelizing and implementing the 1% Model, and using this model as a means to improve the lives of people around the world. The Salesforce.com Foundation harnesses the power of product and people to improve the lives of those in need. Using the unique 1/1/1/1 Model -- 1% Time, 1% Equity, 1% Product, "one" with the earth-the Foundation reaches out to the community and increases the effectiveness of nonprofit organizations so they can better achieve their goals. We call this the Power of Us. We concentrate on the use of technology, specifically as it relates to organizations with youth development programs. We have supported technology centers around the world that help kids in technology-bereft urban and rural areas create a better future for themselves. Since July of 2000, salesforce.com employees have given over 40,000 hours of their time and expertise, feeding the homeless, tutoring kids, improving nonprofit spaces, and offering hundreds of helping hands when the world is faced with devastating natural disasters.

About Salesforce.com Foundation

The Salesforce.com Foundation mission is to remain the leaders in pioneering, evangelizing and implementing the 1% Model, and using this model as a means to improve the lives of people around the world. The Salesforce.com Foundation harnesses the power of product and people to improve the lives of those in need. Using the unique 1/1/1/1 Model -- 1% Time, 1% Equity, 1% Product, "one" with the earth-the Foundation reaches out to the community and increases the effectiveness of nonprofit organizations so they can better achieve their goals. We call this the Power of Us. We concentrate on the use of technology, specifically as it relates to organizations with youth development programs. We have supported technology centers around the world that help kids in technology-bereft urban and rural areas create a better future for themselves. Since July of 2000, salesforce.com employees have given over 40,000 hours of their time and expertise, feeding the homeless, tutoring kids, improving nonprofit spaces, and offering hundreds of helping hands when the world is faced with devastating natural disasters.

About Salesforce.com Foundation

The Salesforce.com Foundation mission is to remain the leaders in pioneering, evangelizing and implementing the 1% Model, and using this model as a means to improve the lives of people around the world. The Salesforce.com Foundation harnesses the power of product and people to improve the lives of those in need. Using the unique 1/1/1/1 Model -- 1% Time, 1% Equity, 1% Product, "one" with the earth-the Foundation reaches out to the community and increases the effectiveness of nonprofit organizations so they can better achieve their goals. We call this the Power of Us. We concentrate on the use of technology, specifically as it relates to organizations with youth development programs. We have supported technology centers around the world that help kids in technology-bereft urban and rural areas create a better future for themselves. Since July of 2000, salesforce.com employees have given over 40,000 hours of their time and expertise, feeding the homeless, tutoring kids, improving nonprofit spaces, and offering hundreds of helping hands when the world is faced with devastating natural disasters.