Salesforce.com Announces Dreamforce ‘05 User and Developer Conference

Biggest on-demand computing event in history features keynotes from Accenture, Cisco Systems, Google and Wired Magazine, and more than 100 customer best practice sessions

SAN FRANCISCO, Calif. – August 10, 2005 – Salesforce.com (NYSE: CRM), the technology and market leader in on-demand customer relationship management (CRM), today announced Dreamforce ‘05, the third annual salesforce.com user and developer conference.

Taking place at the Moscone West Center in San Francisco from September 11-14, 2005, the conference will preview the brand new, Winter '06 release of Salesforce, Supportforce, Multiforce, Customforce and Sforce. It also includes the largest-ever on-demand computing expo, featuring more than 100 companies demonstrating their salesforce.com-related solutions, including 30 new product launches. In addition, the event will feature keynote remarks from industry luminaries from Accenture, Cisco Systems, Google, Intel and Wired Magazine. Dreamforce '05 also offers more than 100 breakout sessions featuring 125 customer speakers that will share the latest best practices for getting the most out of salesforce.com deployments. There will also be a special Partner Summit on Wednesday, September 14 to discuss salesforce.com's on-demand platform and the business opportunities around it.

The general session, which runs from September 12-14, kicks off with Marc Benioff, founder, chairman and CEO of salesforce.com, who will introduce an array of extraordinary product, partner and customer announcements. It is scheduled to take place September 12 from 9:00-11:00 a.m. and will be available via webcast at www.salesforce.com/investor.

Keynote speakers during the three-day conference include:

  • Chris Anderson, editor-in-chief, Wired Magazine
  • Adam Bosworth, vice president of engineering, Google (NASDAQ: GOOG)
  • John Freeland, global managing partner, CRM practice, Accenture (NYSE:ACN)
  • Laurent Philonenko, vice president & general manager, Cisco Systems (NASDAQ: CSCO)
  • Chris Thomas, chief strategist, Intel (Nasdaq:INTC)

Customer Best Practices

125 customer speakers will share best practices with attendees via discussions and demonstrations of real-world implementations. Through these sessions, customers will demonstrate how they have customized and integrated salesforce.com for on-demand CRM success. Customer speakers and panelists include:

  • ADP (NYSE:ADP)
  • Dimension Data (LSE: DDT)
  • DoubleClick
  • Expedia Corporate Travel (NASDAQ: EXPEV)
  • GMAC Residential
  • Kaiser Permanente
  • Quantum
  • Quintiles
  • SunTrust (NYSE: STI)
  • Sybase (NYSE: SY)

"Dreamforce '05 is a unique opportunity to connect with a wide variety of customers and thought leaders to gain a complete understanding of the emerging on-demand computing industry," said Bruce Richardson, Chief Research Officer, AMR Research.

For more information or to register for Dreamforce ‘05, the second Salesforce.com user and developer conference, please call 1-800-NO-SOFTWARE or visit www.dreamforce.com.

Salesforce.com is the market and technology leader in on-demand customer relationship management (CRM). Through its award-winning salesforce.com family of products including Salesforce (http://www.salesforce.com) and Supportforce (http://www.supportforce.com), the company provides a comprehensive suite of CRM applications to help enterprises of all sizes, industries and geographies meet the complex challenge of sharing and managing information on-demand. Salesforce and Supportforce are built on the Sforce client/service integration platform and include the Customforce tool for complete on-demand customization. Sforce (http://www.sforce.com) and Customforce (http://www.customforce.com) allow customers and independent software vendors to customize and integrate salesforce.com's products, as well as build their own on-demand enterprise applications. As of April 30, 2005, salesforce.com manages customer information for approximately 15,500 customers and approximately 267,000 paying subscribers including Advanced Micro Devices (AMD), America Online (AOL), Avis/Budget Rent A Car (Cendant Rental Car Group), Dow Jones Newswires, Nokia, Polycom and SunTrust Banks. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". For more information please visit http://www.salesforce.com, or call 1-800-NO-SOFTWARE.

About Salesforce.com

Salesforce.com is the market and technology leader in Software-as-a-Service (SaaS) and Platform-as-a-Service (PaaS). The company's portfolio of SaaS applications, including its award-winning CRM application, available at http://www.salesforce.com/products/, has revolutionized the ways that customers manage and share business information over the Internet. The company's Force.com PaaS enables customers, developers and partners to build powerful on-demand applications that deliver the benefits of multi-tenancy across the enterprise. Applications built on the Force.com platform, available at http://www.force.com, can be easily shared, exchanged and installed with a few simple clicks via salesforce.com's AppExchange marketplace available at http://www.salesforce.com/appexchange.
    
As of April 30, 2008, salesforce.com manages customer information for approximately 43,600 customers including ABN AMRO, Dow Jones Newswires, Japan Post, Kaiser Permanente, KONE, Sprint Nextel, and SunTrust Banks.  Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all.  Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available.  Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". For more information please visit http://www.salesforce.com, or call 1-800-NO-SOFTWARE.

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