Salesforce.com Named a Top Ten Most Influential Technology Vendor by Aberdeen Group
Company joins Cisco, Dell, EMC, HP, IBM, Microsoft, Oracle, SAP and Sun Microsystems at the top
of the list of 100 organizations
SAN FRANCISCO - June 2, 2008 - Salesforce.com [NYSE: CRM],
the market and technology leader in Software-as-a-Service (SaaS) and Platform-as-a-Service (PaaS),
today announced that it has been named among the top ten most influential technology vendors of
2008 by Aberdeen Group. Aberdeen's report, The Annual State of the Market Report, evaluates
and ranks the top 100 organizations that "excelled at providing value to the business community"
based on a survey of 5,000 business decision makers. Positioned at number eight on the list,
salesforce.com joins companies such as Cisco, Dell, EMC, HP, IBM, Microsoft, Oracle, SAP and Sun
Microsystems at the top of the list.
"Just a few years ago, our motto, "The End of Software" was a bold prediction; now it's an
apt description of the market," said Marc Benioff, chairman and CEO at salesforce.com. "Being named
amongst this group of industry leaders is further evidence of the SaaS market's fast trajectory of
growth."
In addition to ranking the vendors, the Aberdeen report identifies trends in decision-making
and priorities in technology spending. The top criteria listed by respondents for choosing a
technology include "total cost of ownership (43%), product functionality (42%), vendor stability
(24%), market specific knowledge and experience (24%), domain or industry expertise (22%), and
reputation (21%)." Both mid-sized and large organizations ranked enterprise application
investments such as CRM, ERP and SCM, as their biggest priority.
Additional information on the 2008 Aberdeen Report: State of the Market can be found at
www.aberdeen.com.
About AberdeenGroup, a Harte-Hanks Company
Aberdeen is a leading provider of fact-based research and market intelligence that delivers
demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen
is uniquely positioned to educate users to action: driving market awareness, creating demand,
enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to
the global technology markets, corporations turn to AberdeenTM for insights that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the
global direct and targeted marketing company. Aberdeen's analytical and independent view of the
"customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the
market. For additional information, visit Aberdeen http://www.aberdeen.com or call (617) 723-7890,
or to learn more about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.
About Salesforce.com
With 100,000+ customers, salesforce.com is the enterprise cloud computing company that is leading the shift to the social enterprise. Social enterprises leverage social, mobile and open cloud technologies to put customers at the heart of their business. Based on salesforce.com's real-time, multitenant architecture, the company's platform and application services include:
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM.” For more information please visit http://www.salesforce.com, or call 1-800-NO-SOFTWARE.
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