Help everyone in your company understand key generative AI terms, and what they mean for your customer relationships. Fun fact: This article was (partially) written using generative AI.
If institutional knowledge and gut feel guide your decisions, your company risks getting left behind. Here’s what to do instead.
Generative AI has the potential to change the way we work. Could it be the next step toward reshaping marketing, helping you focus more on customers?
CRM will help you deliver better sales, marketing, and service. Find out how CRM can help your business win more customers.
AI can help advertising sales professionals improve both effectiveness (how their product works) and efficiency (speed and productivity).
Learn how to become a customer company through IT and AI implementation to create seamless customer experiences.
There’s a lot to know about data, especially with the emergence of generative AI. This glossary of key terms will help everyone in your company understand the power of real-time, actionable data.
What will this emerging technology mean for service teams? Here are early thoughts.
Schneider Electric has done what many companies have found difficult: get a return on an AI investment. Their approach can work for your generative AI plans.
From personalised offers to streamlining tedious tasks, automation can help you get the most from your email marketing investment.
Not sure where to begin your email marketing journey? These tips, simple explanations, and best practices will help.