Holly Prouty

Holly brings a background in design consulting, where she worked across industries to envision, refine, and deliver products and services — from VR headsets and smart home tech to vacuum cleaners, porta-potties, and healthcare offerings. At Salesforce, she leads research on cross-cutting topics like the future of work, jobs to be done, and how we keep humans at the helm of AI experiences.

Holly focuses on making research meaningful and memorable. She tells engaging, data-driven stories that help teams connect the dots and move forward with confidence. Her work often explores future-facing topics — like the evolving nature of work or how we design responsibly with AI — and she brings a collaborative, cross-disciplinary lens to everything she does.

You’ll find Holly in the mountains, sculpting Play-Doh into creatures, or arranging snack plates into scenes. She chases life’s whimsies — like the first scoop of peanut butter from the jar, Bloody Marys with extra olives, or an ink pen with a smooth flow. She’s always on the lookout for something to doodle on.