![](https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/11/nickfeldmanheadshot.webp?w=300)
author name
Nick Feldman
author title Content Marketer, Marketing Cloud
My Background
Nick Feldman is a senior copywriter with fifteen years of experience in marketing and branding. These days, he's sharing that experience as a writer for the Salesforce Marketing Cloud.
![](https://www.salesforce.com/ap/blog/wp-content/themes/salesforce-blog/assets/images/author-header-greenbush@1x.png)
We’ve heard from marketing leaders about their biggest personalisation challenges. Here’s how to overcome these hurdles and connect with your customers.