
Your First-Party Data Strategy Matters — Especially During Tough Times
As budgets tighten, marketing departments may shift their focus toward efficiency. Here’s how a smart customer data-led strategy can hit both targets.
Paul Cordasco is director of product marketing on the Marketing Cloud PMM team. He focuses on data and personalization.
As budgets tighten, marketing departments may shift their focus toward efficiency. Here’s how a smart customer data-led strategy can hit both targets.
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