
author name
Lisa Lee
author title Contributing Editor
My Background
Lisa Lee is a contributing editor at Salesforce. She has written about technology and its impact on business for more than 25 years. Prior to Salesforce, she was an award-winning journalist with Forbes.com and other publications.

Using AI in the C-suite helps you hone your strategic vision and signals to employees that AI use isn’t optional, but expected. Here’s how.
Most companies will not build their own LLM. We’re sharing the universal challenges of off-the-shelf LLMs and how to address them.
When companies don’t have a single record of customer activity, interactions are impersonal, disjointed, outdated and, often, just plain annoying. Here's how to avoid that.