Customer Journey

We’ve heard from marketing leaders about their biggest personalisation challenges. Here’s how to overcome these hurdles and connect with your customers.

When companies don’t have a single record of customer activity, interactions are impersonal, disjointed, outdated and, often, just plain annoying. Here's how to avoid that.

Cybersecurity company V-Key is one of Singapore’s fastest-growing businesses. Discover how it fuels this growth and builds customer trust.

Read our list of questions that you should be asking when you’re creating and evaluating a customer journey map.

The COVID-19 pandemic forced SEEK Asia to redo its marketing plans. Here’s how the team used customer data and empathy to help thousands of job seekers.

Learn more about how 5G represents an opportunity to reimagine customer experiences, as well as transform the IT stack to eliminate innovation bottlenecks.

Here are some favourite quotes about business growth to inspire you, plus expert advice with fresh quotes from 2024 to spark new ideas.