Marketing Cloud

What is data-driven marketing, and what can it do for your business? Read our guide to using data to lower costs and wow your customers.

Marketers know it’s important to reach customers in “real time.” But what does “real time” really mean when it comes to marketing?

Resilient marketing helps grow revenue and profitability through economic uncertainty. It also gives your team the ability to innovate and outperform your competition in the long run.

As budgets tighten, marketing departments may shift their focus toward efficiency. Here’s how a smart customer data-led strategy can hit both targets.

Websites have become the most essential digital experience for many businesses, and are among the first places where customers will form impressions about your brand.

We’ve completely redesigned CRM Analytics Home to give you one central place for creating, finding, and sharing Dashboards, Lightning Reports, and all your CRM Analytics assets.

These marketing trends show how marketers’ use of customer data is changing. Find out the latest trends in our State of Marketing report.

Customer data platforms (CDPs) connect a company’s customer data in a single place so different teams can see a 360-view of a customer's interactions with their brand.

Learn how the latest Marketing Cloud release can optimise your use of data for personalised customer experience.

Two Salesforce product marketing experts explain the many advantages of the customer data platform (CDP) in sixty seconds.